APRIL 2024 NEWSLETTER

Hi there,

The amazingly talented Michael Robinson Chavez, Photojournalist talks to us about the Leica Destination Workshop in Seville, Spain, starting on May 21st along with answering questions about his extraordinary career.

Locally we meet new talented members on the Creative Directory and Assistant Register and see work from ridiculously accomplished current creative members.

There is a new space for rent, kind words to say about working with The Brownbill Effect and super imagery to devour.

WOW all in April its huge !

Enjoy 

Cheers,
Sally and PanPan 

COVERSATIONS

MICHAEL ROBINSON CHAVEZ | PHOTOJOURNALIST

Michael Robinson Chávez's Career as a Photojournalist

Michael Robinson Chávez, a two-time Pulitzer Prize-winning photographer, was captivated by photography when a friend lent him a camera before a journey to Peru. Half Peruvian and a native Californian, Chávez has established himself as a prominent visual journalist. With a 15-year tenure at The Washington Post and previous roles at The Los Angeles Times, The Boston Globe, and the Associated Press, he has a rich background in photography.

His lens has documented over 75 countries, capturing significant events such as the Russian invasion of Ukraine, Venezuela's collapse, Mexican violence, California's historic drought, the Egyptian revolution, Siberian climate change and the 2006 Hezbollah/Israeli war.

Michael chats with Sally about The Leica Destination Workshop in Seville and his career journey as a Photojournalist. 

RECENT WORK FROM OUR CREATIVE DIRECTORY MEMBERS

LOUIS THEUMA | GRAPHIC DESIGNER

Branding for Zenith Recruitment

Louis shares with us his branding project for Zenith Recruitment. 

"Zenith Recruitment, was/is a great small branding brief. For me, Zenith Recruitment, embodies, expertise, energy, delivery and substance. The joining of the H in Zenith and the R in Recruitment, is a subtle nod to the HR functions, in any executive led organisation. I also wanted a sliding door appearance, also a nod to things can change, doors can open, opportunities can be made."

TALENT ON A BUDGET | TALENT AGENCY

Casting Talent for The Optical Company

TOAB were thrilled to be asked to cast talent for this elegant new campaign for The Optical Company. The talent, Mark and Rosangela were presented within 72 hours and met the brief perfectly and on budget. They were looking for sophisticated, interesting faces with expressive eyes that look good in any type of frame. Chris Tovo brought the campaign to life, nailing the creative brief. 


Client: @opticalco_
Photographer: Chris Tovo @christopher_tovo
Agency: The Br&nd Co. @the_brandandcompany
Creative Director: Nicola Foster
 

CAPTURING (CELIA FURT) | PHOTOGRAPHER

The Good Life Of The Green Roo

Celia Furt shares with us her amazing photography of Lake Tyrell.

"A big vegetal kangaroo lies on the grass of one of Lake Tyrell's many islands. He wonders if instead of eating grass he should change to that small white cloud that really looks like a cloud of cream.. But suddenly, he gets pulled out of his meditation by a flying stingray and a hungry crocodile. Who is going to win the fight? Will the stingray be eaten by a teeth less crocodile?"

NEW MEMBERS

THE BANK STUDIO | STUDIO HIRE

The Bank is a beautifully restored photography studio in Seddon. 

Fitted out with SMEG appliances the kitchen is perfect for food shoots and advertising campaigns, with marble benches, 6 burner stove, microwave, dishwasher, large fridge and appliances. 

Polished concrete floors, 4m high ceilings, and black steel framed windows fill the space with natural light controlled with black felt block out curtains and opaque Perspex.

1 minute walk from Seddon train station, 7 stops to the city, 2 parking permits and all day parking in Pentland Parade.

Hire includes poly boards, painted flats, digi table, wifi and sonos speaker system.  Various timber floor boards available.

CAMERON TAYLOR | BRAND DESIGNER

Cameron has 25 plus years of industry brand design experience. Working for some of Australia's and Europes best agencies, gaining invaluable experience before starting his own studio Taylor&Taylor design some 20 odd years ago. Since then, he has led the brand roll out for over 72 Villages for Lend Lease nationwide, and has designed and developed brand campaigns for brands such as Tennis Australia, Grant Burge, Pernod Ricard, Carlton & United, BGC, USG Boral and Westpac.

DANIEL POCKETT | PHOTOGRAPHER

I began my professional journey in 2013, prior to graduating from PSC in 2015. I started out gaining experience and skills in the editorial world, winning an internship at The Age which then led to ongoing freelance work. Also preceding my graduation, I landed a role as a freelance photographer with Getty Images, which remains one of my largest clients to this day.

In the ensuing years I picked up further editorial work with AAP, Domain and NewsCorp. All of this work has had me working with several PR agencies along the way, and given me incredible confidence in my abilities, and immeasurable experience working with people of all walks of life, as well the ability to fulfil a client brief to maximum capability and with ultimate professionalism.

Outside of the editorial clients, I have gained vast experience photographing portraits and headshots of numerous business clients and working with board level sections of several organisations including Disney Australia, Golf Australia, Cricket Australia, AFL and more.

Whether it is a CEO, star athlete, famous musician, or corporate staff – I treat each job with the same level of professionalism and care, always leaving clients with what they are looking for.

NEW ASSISTANT

DULCIE MAY

As a passionate and meticulously organized individual, Dulcie May possesses a diverse skill set across various art mediums, coupled with a keen eye for detail. Constantly innovating and exploring different styles, Dulcie's journey has culminated in a profound love for photography.

Currently in her third year of study, Dulcie has discovered a natural aptitude for food, product, and still life photography, where her dedication to thoroughness shines through. Her personal style delves into themes of identity, connection, and fashion, capturing emotive narratives in both figurative and fashion photography.

Beyond photography, Dulcie harbors a keen interest in videography, a talent that garnered recognition during her Cert IV studies when her video was showcased to a wide audience at Swinburne University.

With a background in design, Dulcie consistently strives for excellence, always willing to invest extra effort in crafting high-quality images that reflect her artistic vision. Drawing inspiration from her pursuits in painting, drawing, and sewing, she continually explores the interplay of materials and textures to imbue her work with aesthetic appeal and conceptual depth.

Eager to expand her network and gain further experience, Dulcie is poised to seize new opportunities and continue her journey of artistic exploration and growth.

JESSICA HINDMARCH

Jessica Hindmarch, born and raised in Melbourne, has a deep connection to fashion photography and creating imagery that is inspired by different eras. Jess draws on historical fashion trends and makes them relevant for our time. Her body of work delves into the past eras to showcase love of traditional fashion and its purpose within the current age. She challenges herself within her personal fashion folio by exploring different lighting techniques to achieve a particular style. Jess aims to work in the industry as an assistant photographer, taking on the role of a digi-op and supporting photographers with lighting direction.

TONY CORRY

Tony completed a Diploma from the Photography Institute in 2021 and is currently in his second year of a BA at the Photography Studies College. Originally from NZ, Tony has a BA in Media studies and has worked in various customer service industries where he developed sound interpersonal skills that helped shape his work ethic. Tony’s main passions are wildlife and fine art, and he is currently seeking opportunities to expand his skills as a photography assistant by connecting with professionals in the industry.

TESTIMONIALS

PHEOBE RICH | GRAPHIC DESIGNER

"Sally is so genuine, supportive, and is truly gifted at making you feel worthy and like anything is possible. After having a hard time trying to find a creative internship to complete my Communication Design course, I reached out to Sally, and she found me an internship in a great creative space within a day. Thanks to her I now have a full-time job doing what I love and I can't wait to see what opportunities arise in the future. She is the perfect person to be in contact with if you are a creative human looking to pursue your talents. Thanks again Sally."

THOMAS BREAKWELL | PHOTOGRAPHY ASSISTANT

"Being on the assistant register was a fantastic way to gain real world experience and learn from a variety of different photographers and businesses. I was exposed to a wide range of different sets and situations that allowed me to develop and consolidate my skills in a practical environment while also getting paid. I liked that being on the register was also a passive yet reliable way to bring in work.  I would recommend assisting through Sally’s register to any student or aspiring photographer looking to get a start in the industry."

OFFICE SPACE IN STUDIO FOR RENT

THE BANK STUDIO

The Bank Studio in Seddon has an office space available for rent in a beautifully renovated light filled space.⁣ Includes large table that will fit 2 monitors, a chair, wifi, access to kitchen, tea coffee, studio, bathroom⁣.

Office Size: 4.3m x 3m ⁣
Price: $300/week ⁣
⁣
To know more call Armelle on 0438 366 047