Customer Newsletter || November 2025 || 4 minute read
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Make your app work harder
in 2026
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Elevate your marketing game in 2026 with in-app integrations that drive referrals and engage your users
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In-app experiences: Rocket fuel for your referral campaign
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- Increase visibility 2-3x vs. web only
promotions
- Your most engaged customers are already on your app, primed to refer
- Easy, integrated share experiences that are always on-brand
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Add a tile or banner to your homepage, menu, and product pages promoting your referral program. Make sure your share experience is seamless, allowing customers to share their referral link without leaving the app.
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Push notifications coupled with referral rewards remind users of the value of your product and incentivize them to return. A well-timed push with a compelling offer can cut through the noise and prompt quick action.
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Push an interstitial pop-up to users' screens every other time they login/open the app as a way to provide a more
direct, personalized reminder without oversaturating the message.
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Getting started: What mobile integration type is right for you?
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We support several methods to integrate referrals into your existing app, each with its own benefits and drawbacks.
Promotion Link: Quickly launch referral programs with minimal development effort using shareable links that drive customers to mobile-optimized web experiences.
Web View: Create dynamic in-app experiences powered by Extole content and maintain full control through My Extole’s campaign management tools.
API: Build fully customized, in-app referral experiences that integrate Extole’s capabilities directly into your own app flow for maximum flexibility.
SDK: Accelerate mobile integration with lightweight SDKs that handle authentication, tracking, and deep linking automatically, plus no extra dev work needed for new programs.
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Q2 + Extole: Referrals now available in your mobile composable dashboard!
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What's new: Extole is now available as a composable content block in your Q2 mobile banking
experience! That means your customers can share their referral link by text, QR code, or social right from your app homepage, no extra steps required.
Why it's better: This new integration makes it easier than
ever to turn your app into a major growth channel without heavy lifting from your dev team. Expect frictionless share experiences, improved mobile visibility, customizable messaging, and no-code setup.
Getting started: No coding or extra fees required! Simply request the Extole app from the Q2 partner app catalogue, and we'll handle the rest.
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On the road: Closing out the conference circuit
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Our CEO, Matt, spoke to finserv marketing leaders at DMFS New York about the stabilizing effects of word-of-mouth marketing. The question of "quality" versus "quantity" came up frequently throughout the event as banks and CUs consider what is worth prioritizing when budgets are lean. Further South, our team was soaking up the sun at MAC 2025 in Ft. Lauderdale, where innovative credit union marketers gathered to share ideas for the future.
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Thanksgiving pro tip: Charitable rewards
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Instead of skipping over Thanksgiving this year, lean into the spirit of gratitude by adding charitable donations to your referral or rewards program. Choose from dozens of charitable organizations in our gift card catalogue to offer on top or in place of your standard referral reward. Advocates will feel like they are making a real difference every time they share!
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Industry Buzz: Fresh perspectives on the latest trends in marketing
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Have questions about a new feature? Curious about ways to amplify your program? Want to share feedback on this newsletter? Just reply to this email or contact your CSM—we'll connect you with the right person!
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548 Market St #39231
San Francisco, CA 94101
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