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RESEARCH FOCUS

Insights from the Alberta School of Business

Spring 2026 | Beyond the bottom line — research for a resilient future

 

Beyond the bottom line - research for a resilient future

Today’s global landscape demands accountability, equity and foresight. At the Alberta School of Business, our scholars treat "grand challenges" — from wildfire logistics to AI ethics — as catalysts for innovation. This issue explores how data and human-centric leadership are building systems that are both profitable and profoundly resilient.

 

SUSTAINING A GREENER PLANET

Vacuum in the sky sucking up emissions from refinery

The global trade-off of emissions 

While the skies over many American industrial hubs have become significantly clearer since the late 20th century, a new study reveals that this "cleanup" may have come with a global trade-off.

Published in the Journal of International Economics

Full story → 3 min read

A paper-cut style illustration of the universal recycling symbol, featuring brown cardboard textures with green leaves and branches growing out of the arrows

Legacy of environmental activism

New research analyzes the long-term impacts of recycling coordinators. What does this imply for specialized roles like sustainability managers or other organizational change agents?

Published in Administrative Science Quarterly

Read more → 4 min read

Firefighter using a shovel to move burning grass with wildfire smoke in the background

Wildfire resource allocation 

While managers often rely on experience-based heuristics, human intuition struggles with early-stage resource congestion. A new framework uses predictive AI and transient queueing models to forecast wildfire-fighting resources. 

More on the tool → 3 min read

 

BRIDGING SOCIAL AND ECONOMIC INEQUALITY

Hands weaving a basket

Redefining Indigenous entrepreneurship

How are First Nations communities across Canada reshaping their economic futures on their own terms, and challenging conventional business models?

Published in the Journal of Management Studies

Read how → 4 min read

Female standing in a work office with a blurred image of a male walking behind them

Recruitment hurdle for women in tech startups

In the high-stakes race to scale a technology startup, a founder's most valuable asset isn't just their code — it’s the talent they can recruit to build it. But is there a gender recruitment gap?

Published in the Strategic Entrepreneurship Journal

Full story → 3 min read

Red square peg with a chiselled end wedged into a round hole

Entrepreneurial resourcefulness

In the fast-moving world of startups, the difference between a venture that soars and one that stalls often comes down to more than just a bank balance. Understanding what resourcefulness actually is may be the true engine of innovation.

Published in the Journal of Management Studies

Dive into resourcefulness → 4 min read

Two people walking along a muddy bank, the closest person has very muddy pants

Rebuilding war-torn communities

In the wake of the 2016 peace deal ending Colombia’s 50-year civil war, a difficult question remained: How do you rebuild trust between neighbours who were once enemies? Learn more about a three-step process for NGOs that fosters peace and repairs social bonds through collective business ventures.

Published in the Journal of Management Studies

Learn more → 5 min read

 

ETHICAL GOVERNANCE AND DIGITAL INTEGRITY

A hand that is shaking a virtual computer's hand

The reality of AI in hiring

The rise of artificial intelligence has promised a faster, more precise and ostensibly unbiased way to find the perfect job candidate. Does AI in hiring actually make things fairer?

Published in Human Relations

Read more → 3 min read

A futuristic warehouse interior with cardboard boxes on high shelves and digital images showing Wi-Fi signals and efficiency metrics

IoT and data competition

The rapid advancement of IoT technology allows manufacturers to collect vast amounts of consumer usage data. What happens when manufacturers share this valuable information with the retailers who sell their products?

Published in Production and Operations Management

Discover → 4 min read

An illustration of a hand holding a microscope that is focusing in on a chart

Leadership and audit transparency

Thawing the “chilling effect”: How the leadership style of audit committee chairs is critical for ensuring auditors share vital information.

Published in Accounting, Organizations and Society

More on leadership → 3 min read

A basket of strawberries handed to a customer

Blockchain for sustainability

Blockchain tech can help grocers slash 23 million pounds in waste and guarantee the freshest produce — but only if suppliers agree to the change.

Published in Management Science

Inside a blockchain → 4 min read

 

HUMANIZING MARKET DYNAMICS

An illustration of a brain on a chalkboard; the left side is filled with white mathematical equations, while the right side is an explosion of vibrant, colorful paint splatters

Restoring the narrative in economics 

Are economists treating us like human beings or just "stochastic optimization equations"? Canada's most-cited economist argues that the field’s obsession with complex mathematics has stifled our understanding of the viral stories and human emotions that actually drive innovation and market crashes. 

Full story → 3 min read

An illustration of four employees, two of which are in wheelchairs, sitting at a table eating.

The logic of workplace flexibility

In the modern workplace, flexibility is king. Informal arrangements are common and reflect managers’ efforts to balance an employee’s needs with operational demands. However, despite their prevalence, we know surprisingly little about the criteria managers use. Who gets flexibility at work – and why?

Published in Human Resource Management

Read who gets flexibility → 3 min read

Cell phone held above a plate of food showing a web survey asking "how was your experience"

Managing customer feedback 

Consumers view a positive review as a "compliment" to the business – and managers aren't responding appropriately. How can they respond to online reviews in a way that wins over customers?

Published in the Journal of Marketing

Here's how to respond → 2 min read

Customer listening to the advice of a saleperson holding an ipad

Origin of advice dictates who we trust 

Whether you value expert data or real-world experience, new research reveals that the source of advice determines its impact. Learn how to align your expertise with your delivery to build trust.

Published in Organizational Behavior and Human Decision Processes

Full story → 4 min read

 

STRENGTHENING HEALTHCARE AND FINANCIAL SYSTEMS

A couple sitting down reading the paper and working on a laptop

Efficiencies in healthcare supply chains

Group Purchasing Organizations (GPOs) significantly reduce hospital expenses without compromising care. How do they do it?

Published in the Journal of Public Economics

Full story → 4 min read

A digital illustration of Planet Earth centered in space, covered by a glowing white and green network of interconnected lines and dots

Long-term impact of FX intervention

Central bank foreign exchange (FX) intervention is often viewed as only capable of generating short-term impacts. New findings provide otherwise.

Published in the Journal of International Money and Finance

Read more → 4 min read

 

THE FUTURE OF INSIGHT: PHD SPOTLIGHTS

Our PhD students are the engine behind the next wave of transformative business research. With graduates spanning 18 countries, the Alberta School of Business PhD program remains a cornerstone of global academic leadership. Here is how our emerging scholars are addressing modern complexities.

Human-centric technology and data

Qiao Liu

Qiao Liu investigates how emerging technologies, specifically AI, reshape the way consumers make decisions and interact socially.

Arjang Nikbakht

Arjang Nikbakht blends game theory with machine learning to model and understand the intricate decision-making processes within modern markets.

Erfan Rafieikia

Erfan Rafieikia focuses on modeling and solving large-scale decision-making problems under uncertainty.

Equity, fairness, and social resilience

Mehri Baloochi

Mehri Baloochi examines the ways marginalized groups resist and navigate oppressive institutional systems that dictate their daily opportunities.

Bijit Ghosh

Bijit Ghosh explores the psychology of value, finding that in contexts like charity and gifting, people prioritize fairness and impact over simple dollar amounts.

Natalie Bolen

Natalie Bolen studies the social habits behind our leisure choices, looking at how the companions we choose for activities like concerts shape our overall enjoyment.

Explore a brighter future with a Business PhD

PhD students at the Alberta School of Business receive five years of full tuition and funding support, allowing future scholars to address grand challenges and focus on research alongside renowned scholars.
 
Explore the program
 

CELEBRATING ACADEMIC SUCCESS

We proudly recognize our business scholars and their "Highly Cited" papers currently ranking in the top 1% of their fields.

Bora Kolfal & Paul Messinger: Human or virtual: How influencer type shapes brand attitudes

Noah Castelo: Understanding and Improving Consumer Reactions to Service Bots

Michael Lounsbury & Chris Steele: New Directions in the Study of Institutional Logics: From Tools to Phenomena

Michael Lounsbury: Optimal Distinctiveness: Broadening the Interface Between Institutional Theory and Strategic Management

Vern Glaser & P. Devereaux Jennings: Topic Modeling in Management Research: Rendering New Theory from Textual Data

Vern Glaser: Finding Theory-Method Fit: A Comparison of Three Qualitative Approaches to Theory Building

 

Congratulations to Jennifer Argo, Carthy Professor of Marketing on her prestigious Fellow Award from the Society for Consumer Psychology. 

 

Ruijiu Mao and co-authors received the INFORMS ENRE Best Publication Award for their work on transitioning curtailed renewable energy into green hydrogen for fuel-cell vehicles.

 

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