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Welcome to the latest edition of Coconut Connection. Your Tourism Industry Updates directly from Cook Islands Tourism Corporation. 

 

Feel free to share the newsletter with your colleagues, family, and members of the community. If you have not yet subscribed, please subscribe here. If you have any questions, please do not hesitate to contact us by email: headoffice@cookislands.travel

 
 
 

COOK ISLANDS TO ATTEND SPTE  2023

Cook Islands Tourism along with four local industry members have confirmed participation at the upcoming South Pacific Tourism Exchange (SPTE) to be held from the 12th - 13th of May 2023 in Christchurch, New Zealand. SPTE is the premier Pacific travel trade show organised by the Pacific Tourism Organisation (SPTO). It is a cost-effective platform for Pacific Island partners to exchange their exciting products with international buyers from across the globe. 

Register now to attend SPTE 2023 and avoid disappointment. Access the EARLY BIRD DISCOUNT before 31st December 2022.

 The closing date for final registrations is Friday, 17th February 2023.

CLICK HERE TO REGISTER FOR SPTE 2023
 
 

ARANUI 5 TO CRUISE THE COOK ISLANDS IN 2023  

Aranui 5, based in Papeete, French Polynesia is a dual-purpose passenger and freight vessel, combining the comforts of a cruise ship and providing cargo services. While Aranui’s traditional itinerary offers a 12-day all-inclusive cruise to the Marquesas, Tuamotu & Society islands we are excited to announce that Aranui 5 is set to add the Cook Islands to its cruise itinerary in 2023! The Cook Islands cruise is a 9-day/8 night itinerary visiting Raiatea, Aitutaki, Atiu, Rarotonga, and Bora Bora. For those who prefer a short-stay cruise from within the Cook Islands or to Tahiti.

CLICK HERE FOR PRICING AND DETAILS
 
 
 

REGENERATIVE TOURISM - THE NEW STRATEGIC FOCUS FOR COOK ISLANDS TOURISM 

Te Kaveinga Manava Turoto o te Ipukarea is the new Cook Islands Tourism Development Strategy (CITDS). The CITDS will guide the operations of the destination development team within Cook Islands Tourism. The CITDS builds upon the work achieved in this space and will improve and strengthen areas previously underrepresented. CITDS focuses on a more regenerative approach to tourism and destination development  over the next five years. Regenerative tourism refers to supporting an environment that caters to a visitor who will leave a destination better than it was before.

FULL PRESS RELEASE HERE
 
 
 

QUALITY ASSURED PROGRAMME COMING SOON!

The Business Partnership team has been busy with the final touches for the new Cook Islands Quality Assured (CIQA) programme. We're very excited to launch the programme to the industry on 01 January 2023. If you want to become a Cook Islands Quality Assured operator you can check out the new standards and guidelines HERE.

 
 
 

WHAT COURSES WOULD YOU LIKE TO TAKE AT CITTI IN 2023?

With over 100 students walking across the stage in November at the CITTI graduation ceremony, CITTI is now planning for 2023 and would like to know what courses you would like to see in 2023.  Let CITTI know by completing their  survey HERE

MANA TIAKI PROGRAMMES WRAP UP   VAKA PRIDE FOR 2022!

The Vaka Pride programme wrapped up it's 23rd round of this successful initiative. In the last round funds to the value of $11,000 was distributed to deserving individuals and community groups as Mana Tiaki champions. Read More...

 
 
 

RATES INCREASE FOR AITUTAKI DAY TOUR & THE VAKA CRUISE

As of January 1st, 2023 The Aitutaki Day Tour and The Vaka Cruise will increase rates for bookings made for April 1st 2023 onwards. The increase is due to fuel increases, other escalating costs and planned service upgrades for 2023. Aitutaki Day Tour Adult: $599 Child: $449.25 (2-11 yrs) Infant: FREE (under 2 years). The Vaka Cruise Adult: $199 Child: $85 (5-11 yrs) Infant: FREE (under 5 years). Please note, all existing bookings and bookings made before January 1st will be honoured at the current rate.

 
 
 

WELCOME TO THE TEAM TIARE!

We say Kia Orana to Tiare Henry- Anguna who is the latest intern at Cook Islands Tourism. She has recently completed her final year at Tereora College and has gained an amazing opportunity to be a part of the team at Tourism. 

TOURISM RESEARCH HIGHLIGHTS A POSITIVE EXPERIENCE

The latest International Visitor Survey (IVS) report for the period of July-September 2022 shows that the Tourism industry met visitors' expectations. Read the full IVS report HERE

 
 
 

JANELLE WARD VISITS OUR LITTLE PARADISE

An editor and writer with decades of experience in publishing, is now delving deep into the retirement and travel spaces. Janelle came to The Cook Islands to experience the island life, she writes "voted by many travel writers as the most beautiful islands in the world, Aitutaki & Rarotonga: how to get there, where to stay, what to do there, why and how the islands have managed to stay so natural, unspoilt and safe for visitors." 

Read Article Here
 
 
 
Image by: cookislandspocketguide.com

WONDERING WHERE TO EAT THIS FESTIVE SEASON?

Check out all the cafes, eateries and restaurants operating during the Christmas and New Year period. Put your feet up this Festive Season and let someone else do the cooking!

Festive Season Dining Guide
 
 
 

CRUISE SCHEDULE FOR 22/23

 

VISITOR INFORMATION CENTRE FESTIVE SEASON OPENING HOURS

Please note our visitor centre opening hours over the festive season.  The remainder of the team shall be out of the office with full operations to resume as of Monday 9 January 2023. During this time, please feel welcome to call the office at +682 29435 or email: tourism@cookislands.travel

 
 

SHOULD YOUR BUSINESS BE ON TIKTOK? 

 

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok. With the launch of in-app shopping, it’s become even more essential to brands looking to connect directly with customers.

It's also different from other social media platforms because while Facebook, LinkedIn, and Instagram are primarily focused on sharing images and text, TikTok is all about sharing videos- which opens a whole new level of connection with your target audience.TikTok isn’t just for consumer brands, either: 13.9% of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. If your business isn't on TikTok yet, your biggest question is undoubted: Should it be? Find out if your business should be on Tik Tok HERE

 
 

DECEMBER
Aitutaki Koni Raoni 22/23
26 December - 02 January 2023

JANUARY
Cook Islands Beach Games 2023
6 January - 21st January 2023
League 9s
6 - 7 January 2023

 
REGISTER YOUR EVENT HERE
 

FLIGHT SCHEDULE                                                  ➡️ Air Rarotonga                                                
➡️ Air New Zealand
➡️ Jetstar 
➡️ Hawaiian Airlines

INDUSTRY TOOLKIT
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ONLINE IMAGE GALLERY
➡️ www.cookislandsimages.com 

DINING & ACTIVITIES
➡️ View Dining & Activities List 

 

For any other Industry queries email headoffice@cookislands.travel

 
 

Cook Islands Tourism Corporation
PO Box 14, Avarua
​+682 29435
Rarotonga, Cook Islands

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