JUNE 2024 NEWSLETTER

Hi there,

ITS COLD OUT THERE,  SO WARM UP WITH THIS NEWSLETTER, ITS HOT 

There are only few moments in recent times where I have had the pleasure of experiencing

THE WOW factor …….

Listening to Cheuk Chiang was one of those recent moments.

A funny, inspiring and hugely experienced CEO, he blew me away in his recent talk at RMIT. And then both my daughter Lily, an AE, and I were lucky enough to sit on a panel with him answering questions from the student body.

Here is his story, A MUST READ.

And then there is our fabulous members showcasing their recent work in both design and photography this month and meeting new members too.

HOT HOT HOT

Enjoy,
Sally and PanPan 

COVERSATIONS

CHEUK CHIANG | CEO OF BASTION, ANZ

Cheuk Chiang talks about his impressive career journey in Advertising.

"To meet the challenge of digital marketing, the mainstream advertising industry must embrace a holistic approach that integrates digital and traditional methods. This means investing in digital skills and tools, leveraging data analytics for more targeted and personalised campaigns, and fostering a culture of innovation. It's also essential to maintain a seamless customer experience across all channels (we live in an experience economy), ensuring that digital efforts complement and enhance traditional advertising strategies. Collaboration between different teams within the organisation can also lead to more cohesive and impactful campaigns."

RECENT WORKS FROM OUR CREATIVE DIRECTORY MEMBERS

CELIA FURT/CAPTURING | PHOTOGRAPHER

The Caldermeade Farm From Above

"Last year I was hired by ASN Media, to film from above the Caldermeade Farm located on the South Gippsland Highway in Victoria, for a video organised by the Australian Food and Grocery Council (AFCG). 

With the help of ASN Media, each year the Australian Food and Grocery Council (AFCG) run a series of online news style videos called Sustaining Australia to show some innovative and successful solutions to key issues in the food and grocery industry."

NICK EDLIN | GRAPHIC DESIGNER

Brand Design for Yoju

"Yogurt Soju originated in Korea and has been slowly gaining popularity in the US. Our client wanted a piece of this new market so Yoju was created, commissioning NED to design a visual identity and packaging design that tells the story of this unique drink's origins while also appealing to a broad demographic of drinkers. It's creamy, refreshing, and juicy. You'll get it the moment you try it."

LUKE DONEGAN | PHOTOGRAPHER

Shooting for NetBall Revolution

"The client for this shoot was Netball Revolution. A netball coaching organisation focusing on foundational netball skills for players and coaches across Queensland.

The aim was to create vibrant and welcoming imagery for their website and marketing while also including their coaching journals into the imagery.

My bright, sunny and vibrant style perfectly aligned with their vision, resulting in a body of work that will support the organisation and brand well into the future."

NEW ASSISTANT

HOLLY MASSON

Meet our newest Photography Assistant, Holly Masson. Holly is a creative problem solver, photographer, and event manager with a rich background in gallery project management, events, art direction, and hospitality. She began her career in the family lighting business, moving from building LED light fittings to managing the showroom and providing lighting solutions. Currently pursuing a bachelor of photography at Collarts (Australian College of the Arts), Holly enjoys continuous mentorship and customized learning. With seven years as a self-taught freelance photographer, she focuses on portraiture for its storytelling aspect but remains open to other forms of photography. Passionate about self-development, Holly aims to support creatives and build safe spaces.

TESTIMONIALS

EVE BOSCH | ACCOUNT EXECUTIVE

What Eve had to say about Sally helping her to find the full-time role she is in now...

"Sally is an absolute wizard! After returning from a year abroad uncertain about my career path, Sally proved to be an invaluable resource. When presenting my experiences and strengths, along with my career aspirations to Sally, she really listened and knew what position would be fitting. Her amazing connections in the industry landed me an interview within a week and I received an offer shortly after. Throughout the process, I was really grateful for Sally's open communication and guidance."

JO CARROL | ACCOUNT DIRECTOR

What Jo had to say about Sally helping her to find freelance work...

"Sally is an absolute gem! From the moment I reached out, her responsiveness was unparalleled. Her clarity and promptness made the entire process seamless, stress-free, and super-fast! With a deep understanding of both the advertising industry and individual needs, Sally knows what makes a perfect fit. She doesn't just fill positions; she crafts connections that are mutually beneficial, aligning agency goals with personal aspirations."

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CONSULTATIONS

Climb back up to the top of the world

You’ve got to get out of there and I can help you. Believe me, you’re not the only one with career problems right now.

Whether you’re bouncing from interview to failed interview or feel forever stuck in one spot, something’s got to change.

And this will begin when you book a career consult with me.

In our two hours of power you will benefit from my experience, direction, and clear-eyed assessment. I’ll help you identify your  strengths and how you can use them.

I’ll also help you improve the bits that aren’t working. Together we’ll make a plan – and make a difference.

It’s time to flick the switch on your confidence and self belief. Climb out of that hole and never look back. Book your consult today.