A gift to make your a better email sender 🎁
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Welcome to Vol.25 of Email Advice in Your Inbox!
friend, hello again!
We're a quarter of the way to 100 Volumes, with so much to come.
Today, we're sharing some experts we're learning from in the email and marketing space. Along with that is an evergreen resource we've been putting some time into, just for our community.
The knowledge keeps coming. We still have a ton more expert resources, links and tools (which is why you're here, isn't it?).
Here's what you'll learn this week
It's all about learning from others
This week's top email resources
Email expert practical tip of the week
Smart email senders we're learning from
The fun stuff: A faux pas from a pretty big name in email
Taking off on this week's email adventure 🚀
This is the second Volume we've curated where we'll be learning from others.
This week, it's all about some great email senders.
One of the most underrated ways to learn how to be a better email sender is to watch and learn from fellow email senders.
That's why you're part of this community too!
We scour the internet high (and sometimes low) for some of the best email-sending and marketing newsletters out there.
Today we'll share 4 that have stood out in June and July, along with a resource containing over 100+ email senders we recommend you sign up to learn from.
Let's begin with our top 4 for July 💎
Of the places to begin looking to grow your email audience, Sparkloop is likely near the top of the list.
Not only do they have a great platform, but they also send a pretty insightful newsletter.
Featuring industry experts and insights into email audience growth (and monetisation), their emails have been jam-packed with value for email senders.
Their founder, Louis, also runs Grow My Newsletter which is a straight sign-up filled with email knowledge and insights (it makes our list too, so head on over to sign up before you go).
Join their emails below, and if you're keen on newsletter growth, head over and sign up while you're there.
Next on our list for July is the Stacked Marketer Newsletter.
When it comes to learning about all things marketing, these guys are the business.
They also have awesome insights for online businesses, e-commerce stores and digital agencies, in case you operate in those spaces.
To make things better, they also respect their audiences' inboxes. Check this out:
"Our mission is to provide every marketer with a free daily dose of news, trends, tech, and actionable advice in a super-easy-to-digest format, with transparency and quality as our core principles."
Here's another awesome newsletter you'll not want to miss, and a long-time member of our exclusive list.
The team at Emercify share some great insights in their newsletter and blog around e-commerce growth for newfound e-commerce owners.
Corné from Emrcify shows great insight into all things e-commerce and how to get started in both marketing and running an online business in the e-commerce space.
They also share strategies and tactics, how to sell more via email and e-commerce, how to conduct A/B tests, maximise the potential of Black Friday and Q4 sales, and more.
If you're in the e-commerce space, or looking to find a good resource to get you started, then this one will be up your alley.
Adriana is a mastermind when it comes to marketing and business growth.
She's also a close friend to our Email Advice in Your Inbox community
Her Ideas to Power Your Future newsletter is packed with wisdom, and Adrian tells it like it is.
No "quick hacks" or "bro marketing" nonsense. Just straight value and well-researched knowledge.
"To date, I'(ve) worked with 400+ brands across dozens of industries. If you’re a founder looking for the tactic that finally unlocks your growth, you’re in the right place — it’s very likely I('ve) already helped someone in a similar situation."
Don't just take our word for it, head on over and check out her newsletter.
As a cherry on top, as a member of our newsletter community, you get access to our evergreen Ultimate List of Emails to make you a better email sender.
This list is a constantly growing repository of some of the best newsletters out there, covering topics like:
- Email marketing and newsletter operation
- Digital growth and marketing knowledge
- Solopreneurship and entrepreneurship
- Business operations and leadership
and so much more.
This list is constantly growing. If there's a newsletter you think makes the cut, pop up us an email here to send over a link.
Go on, get signing up 👇
Email resources of the week
Cool articles and resources to help you become a better email sender
Ultimate list of email benchmarks
Want to see some email performance across a 40 billion email dataset?
The Selzy team has compiled a brilliant resource to help email senders compare their industry email performance to this 4-year study.
A FREE Email Marketing Workshop
Want expert e-commerce email tips? Live in Johannesburg?
If you answered yes to these questions, then the team at TouchBasePro have a workshop for you.
Build HTML emails in Figma
The Email Love team are true email design experts.
The Email Love Figma plugin takes the headache out of email development by enabling the export of email HTML or MJML directly from Figma
Email Expert Practical Tip of the Week
Today's tip is from email and creator growth expert, Jeff Felten.
Jeff makes a great point. When it comes to subject lines, sticking to the basics works best
The goal is to get your email opened and set a few expectations. If you're a good email sender, your sender name alone should help your subject line do its job.
(PS! Give Jeff a follow on Threads here)
Smart email senders we're learning from
We believe that learning from some of the greatest in the industry is one of the best ways to improve.
Here are three emails we found that followed sound email principles or used innovative strategies to nail their email goals.
Take a look at this week's best 👌
Abandoned Cart Email by Little Hunter
This abandoned cart email does a great job of using clever copy and clear product discounts to win back subscription drop-offs.
Check it out here
Newsletter by Rapha
A great newsletter that's been clearly laid out, uses bold imagery and great article introductions to keep its readers interested.
Check it out here
Father's Day Email by Bored Cow
The Bored Cow team are insanely creative. Here's a great recipe value-added email with a clever discount coupon included for the day.
Check it out here
Some more (email) fun to make your day better
Oh, the (sweet) irony 🤦♂️
The New York Times is a pretty big name. Even some of the biggest and best out there can't avoid faux pas' like these.
This is why you need to ensure your content aligns with your processes.
Regardless, there's still some humour in the irony here.
(PS: The New York Times is still pretty reputable and a great email sender)
We'll see you in two weeks, friend!
If you enjoyed this email, drop by and say hi. If you have any recommendations or experience any issues reading this email, let me know by replying here, or forward this email to a friend here.
Your feedback only makes us better.
Your friend in email,
Des 💌
Before we go! Remember, we help businesses and content creators, just like you, win at email. How? Here are three ways we can help:
Get the guide! We've spent 200+ hours compiling over 250 pages covering everything you need to launch and win at email. Find out more here.
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Contribute your knowledge! We're looking to feature experts in future Volumes. Have an idea to share? Let us know here.
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