Hi

Get to the Point

I'm going to take my own advice and get to the point. There's lots to tell you in this email so I'm going to get on with it.

Keep it simple

This isn't our work, but I really wish it was. The only way I think this could be improved is by editing the line to "Give your bits a blast", it scans better.

Anyone who's ever used Original Source knows that this lives up to the brand promise and it's great to see them keep to that simple story rather than flashy ads using Brad Pitt or whatever.

Get to the Point - part of the Leeds Digital Festival

Before The Marketing Optimist I used to run a presentation event, and for Leeds Digital Festival I'm kind of bringing it back.

Get to the Point is a night of presentations with a few, interesting rules.

• Speakers have only 5 minutes to “get to the point”
• They have exactly 20 slides, which change automatically every 15 seconds
• Speakers can’t pitch their business

When their 5 minutes are up, they leave the stage. No Q&A. No chatter. Will they get to their point?

It'll be a lot of fun, I really hope you can join us. There's more information on our website as well as details of some of the speakers confirmed so far.

The fun commences on September 27th from 6pm at 2-Work, 27 King Street, 3rd Floor, Leeds LS1 2HL.

Keep it simple - Take 2

How do you take a regional beer from the back streets of Manchester to being featured on the opening of hit 90's TV show Friends?

It's not easy, but being consistent plays a huge part as you'll see when you take a look over how one idea, amazingly well executed over a very long time, transformed the brand.

Have you had yours?

Weetabix is a British tradition on the breakfast (and supper) table. We recently spoke to Gareth Turner, Ex-head of Marketing for Weetabix about their, 2 billion impressions viral tweet, “Beenz on Bix” broke the internet and helped to increase their sales from £8.7m (6%) to £153.3m over the year

We also talked about bravery in marketing and Gareth’s philosophy of “Yes, if” which helps him ensure his team can be creative within the scope of possibility.

Summer isn't fun for everyone

In this blistering heat of this summer, it's easy to forget that while we are really hot at home at least we can get out of the sun. Unfortunately, if you are homeless, that's not always as easy. 

Most people think of winter as the time when the homeless are most vulnerable, but summer can be just as harsh.

We are a corporate sponsor of Simon on the Streets a charity helping the homeless in West Yorkshire. Both we and Simon on the Streets would be really grateful if you can help in any way.

You'll find all the details of how you can help on their website.

How the pandemic changed our eating habits

Remember banana bread? The world went crazy for it in the first few weeks of the pandemic. Now no one can bear the sight of it.

This great post from Eater.com shows in chronological order how we went from hoarding and rationing ourselves to finding new recipe inspirations via TikTok.

If you'd like help with your marketing, give me a call on 0113 477 1210, or reply to this email.

Our secret ingredients are:
•    Marketing Strategy
•    Website Design and Build
•    Copywriting and SEO (these go hand in hand)
•    Social Media
•    Paid Ads - AdWords and paid social media.

Richard Michie
CEO - The Marketing Optimist