Hi

I'll kick off with a free email marketing tip

I was going to start this email by saying it's been too long since my last email, and it has, but that is a really bad way to begin an email, few of your customers will remember and those that do won't care. 

Anyway, we've been really busy getting some interesting things ready for you, which is the point of the email, so without more faffing, here you go.

World Social Media Day Webinar - 30 June

Yes, there is a day for everything, and what a surprise there's a World Social Media Day. To celebrate we're holding a free Q&A webinar on the day from 12 pm.

You'll be able to ask any questions you have about social media marketing in the hour and the team will do their best to answer. We'll come back to you if we need to research the answer or run out of time. 

Have you had yours?

On 22 July, I'm speaking to Gareth Turner Founder of Big Black Door and ex-Head of Marketing at Weetabix.

He oversaw the infamous "Beenz on Bix" tweet which generated an obscene amount of coverage online (billions of views) and offline worldwide TV and Press coverage. Importantly it also generated a massive uplift in sales increasing by £8.7m (6%) to £153.3m.

In this one-hour interactive webinar, I'll be talking to him about his thoughts on marketing for big household brands, relationships with agencies and his philosophy on creating space for innovation in marketing.

It promises to provide an insight into how big brands manage their marketing output. I really hope you can make this one.

Meet our new Optimists

Hannah Pearson and Courtney West joined The Marketing Optimist earlier in the year to bolster our social media and content creation team. Both have already hit the ground running and I'm really pleased to have them on board. 

If you'd like help with your marketing, give me a call on 0113 477 1210, or reply to this email.

Richard Michie
CEO - The Marketing Optimist