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Welcome to Vol.20 of Email Advice in Your Inbox!


Hey friend!

Our 20th edition! It feels like just yesterday that we first started building this community, and how far things have come in just short of a year.


We're excited to see where the next 20 go, but today we're back with some more knowledge to make you a better email sender.

Today we dive into AI. Something we haven't touched on yet. We wouldn't claim to be AI experts, by any stretch, but are here to share a few cool resources we've found to up your email game.


 

Here's what you'll learn this week
 

  • Using AI to send better emails
     

  • This week's top email resources
     

  • Email expert practical tip of the week
     

  • Smart email senders we're learning from
     

  • The fun stuff: Relatable corporate email breakdown
     

  • A small ask for some of your insanely valuable feedback

     

Ready for this week's email adventure? 🚀

 

 
Header 1

AI is practically changing the world already.
 

Soon, AI will change the email world too. Are you ready for that?

If you aren't, today's insight might be a good place to begin.


We aren't AI experts (we're actually beginners, like most folks out there), but as we practice and learn, we're coming across resources and knowledge that would be criminal not to share with you.
 

Check these out and let us know if any of them will get you going or boost your AI for your email journey. 

 
A robot hand reaching out to touch a human hand, representative of Michelangelo's Creation of Adam painting
Header 2

How often do you enter a prompt into your favourite GPT, and it spits out a bunch of repetitive phrases and words you see all over your LinkedIn feed?

Don't worry, you're not alone.


Smart marketers follow smart marketers (more on this later in this mail).

Rubin Hassid is one of those we watch carefully. Today, Ruben has given us a gift in the form of a prompt to eliminate the fluffy, bullsh*t words you'll want to avoid in your content.

Ruben Hassid LinkedIn post snapshot - Click image for link to original post

We've made this easier for you to copy and use.

Hit that ctrl+c below:
______________________

Here's my style between ### style ### brackets.

The style is how you write & sound.

This is NOT the context of what you should write but HOW you should write.

### style ###

Avoid fancy jargon.

Write like people talk in a PhD classroom in a conversation.

Avoid analogies. Be straightforward. Short sentences.

You are forbidden to use overly complex English words.

You will be penalized & fined $1000 if you use the words from the ### ban list ###.

If you use one word from the list, I will stop the generation right away.

### ban list ###
juncture
cusp
Hurdles
Bustling
Harnessing
Unveiling the power
Realm
Depicted
Demystify
Insurmountable
New Era
Poised
Unravel
Entanglement
Unprecedented
Eerie connection
unliving
Beacon
Unleash
Delve
Enrich
Multifaced
Elevate
Discover
Supercharge
Unlock
Unleash
Tailored
Elegant
Delve
Dive
Ever-evolving
pride
Realm
Meticulously
Grappling
Weighing
Picture
Architect
Adventure
Journey
Embark
Navigate
Navigation
dazzle
Tapestry
### ban list ###
### style ###

______________________

There you have it. Problem words solved. 

 
Header 3

We like finding tools to make our lives better. Why not share them with you?

Take a look at these nifty finds and let us know if you're already using some of them:
 

  • ReaderGPT

    ReaderGPT is a ChatGPT-based web page summariser available as a Chrome extension. You can use this extension to summarise an article in three concise bullet points, or an article in 50 words.

    This is great for summarising news or shortening long descriptions for future emails you may send.

    Get it here

     
  • goblin.tools

    Goblin.tools is a collection of small, simple, single-task tools, mostly designed to help with time-consuming or admin-heavy digital tasks.

    The Formalizer section is our favourite tool for message tone. What's yours?

    Get it here

     
  • Quilbott AI Content Detector

    The last thing you want is to share a quote, phrase or even copy you've used from a prompt that reeks of blatant, weak AI copy.

    Use this AI detector to let you know how much like AI your copy sounds and how likely how much of it is AI-generated.

    Get it here
     

We'll share a few more in the coming Volumes, but these are great as free tools to tighten your email copy and content strategy just a little until then.

 
Header 4

Learning from the most qualified minds out there is often a massive help in boosting your AI proficiency.

Here are 10 experts to follow on LinkedIn who will help change your AI for email game:
 

  • Matt Thomas
     
  • Ruben Hassid
     
  • Allie K. Miller
     
  • Andrew Bolis
     
  • Pascal Bornet
     
  • Dr. Marcell Vollmer
     
  • Cassie Kozyrkov
     
  • Rory Flynn
     
  • Leonard Rodman
     
  • Aishwarya Naresh Reganti
     

We're on the lookout for more experts to follow and will feature these in coming Volumes. Give these folks a follow and start learning like we have!

 
Footer of deep dive section
 
 
 

Email resources of the week

Some cool tools and tips to help you become a better email marketer

accessible-email.org logo

Check your email accessibility

Email accessibility is critical for email senders in 2024.

Show your audience you care about their ability to access your emails by checking your score here.
 

Get your emails tested here

TouchBasePro logo

Advanced AI email builder

The team at TouchBasePro have built some really nifty AI-for-email tools that might help you.

Keen to generate images, copy, smart data clusters and recommender content? This is for you.
 

Get the tools here

Litmus Logo

Which Gmail tab will your email appear under?

Ever wondered which of Gmail’s categories your email will end up in when you press send?

Use this tool to test before you hit send and find out where your emails will land.
 

Get your emails tested here
 

Email Expert Practical Tip of the Week


This week's insight is brought to you by creator email expert and strategic mastermind, Jay Clouse.

This is a short but impactful suggestion, especially for those of us looking to grow our email audiences.

Attracting the right audience is crucial for email success, isn't it?


Start attracting the RIGHT audience 
🧲

 
Email tip of the week by Jay Clouse
 

Smart email senders we're learning from


We believe that learning from some of the greatest in the industry is one of the best ways to improve.

Here are three emails we found that followed sound email principles or used innovative strategies to nail their email goals.

Take a look at this week's best 👌
 

Mother's Day Email by Therabody

Here's a great way to use a gift-buying guide to present your products for this year's International Mother's Day coming on the 8th of May.

Check it out here

Therabody Logo

Minimalist Newsletter by BBC Earth

BBC Earth put together a great newsletter with a captivating hero image and awesome bite-sized snippets of information to click through.

Check it out here

BBC Earth Logo

Welcome Email by Cat Person

Here's a great example of a brand using a quiz to drive engagement with new subscribers, with great design and benefits added in too.

Check it out here

Cat Person Logo
 


Some more (email) fun to make your day better


Emails in the business world can be entertaining...and a little cringe 🙃 

We came across this totally relatable breakdown of a typical email you might encounter in your day-to-day business communication.
 

The inspirational quote part did it for us (yep, we still get those).

Thanks to the guys at subjectline.com for this one.


Do your business emails contain any of these? 

Anatomy of an email breakdown by thecooperreview.com found via subjectline.com
 

These emails are proudly made possible by

TouchBasePro sponsor logo

Africa's best email service agency and email marketing platform

 
 

Before you go - We'd love your feedback 🔊

 

We don't ask you often enough if you're enjoying these emails.

We're working on changing that.
 

For some of you who have been here for a little while now, we'll soon be sending something your way to find out how we can better serve you in these emails.

We value and appreciate any insights that help us create better emails, and we're on a mission to continuously improve.
 

We'd love to hear if you've found today's email helpful!

Let us know below, and we'll send you over to our blog filled with even more tips to help you grow and win at email.
 


Even negative feedback helps us. Don't be shy, let us know 😊

Loved this Volume
Could be a bit better
Absolutely not for me
 
 
Picture of Des smiling (flashing the money-maker)

We hope you enjoyed this one!

If you enjoyed this email, drop by and say hi. If you have any recommendations or experience any issues reading this email, let me know by replying here, or forward this email to a friend here.

Your feedback only makes us better.

Until next time,

Des💌

Before we go! Remember, we help businesses and content creators, just like you, win at email. How? Here are three ways we can help:

Get the guide! We've spent 200+ hours compiling over 250 pages covering everything you need to launch and win at email. Find out more here. 

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Contribute your knowledge! We're looking to feature experts in future Volumes. Have an idea to share? Let us know here.

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Email Expert Africa, Cape Town, South Africa

Visit us at www.emailexpertafrica.com

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