Feb 25, 2025 || Customer Newsletter || 4 minute read
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We're sharing details on a very exciting new feature, plus:
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- How one client successfully increased their conversion rate by 33% (and a few more wins)
- Extole gets a shoutout in a Udemy referral marketing course!
- Join the beta launch of our new "Flow" UI
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Let your customers bank rewards and combine them for greater value
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As customers perform rewardable actions, the value accumulates in a reward bank where it can be redeemed at any time for a set "redemption rate." This gives your customers the freedom to choose how much they want to redeem, when, and what reward they receive.
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1. Issue "micro-rewards" for low-value actions like sharing or downloading as a low-cost way to keep customers engaged.
2. Give users a wider variety of redemption options, like gift cards, coupons, credit, or prepaid cards.
3. Optimize your budget! Reduced automatic reward redemption means you'll only pay for rewards customers really use.
4. Drive repeat behavior by allowing advocates to accumulate value over time for bigger rewards.
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Reward bank is still being rolled out and may not be available for all program types. For more details please reach out to your CSM.
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Referral Marketing 101 with Natalia Hellems
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We loved seeing our long-time client Natalia Hellems bring her referral marketing expertise to life in her new Udemy "crash course." With over 15 years of experience managing referral marketing programs for major brands like Sculpt Society and Madison Reed, Natalia knows what it takes to drive success. Extole even got a shoutout as her favorite referral platform!
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Ask an Expert: Client Wins!
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Senior Manager, Customer Success
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How A/B testing delivered results for these 3 Extole clients:
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A Large Financial Institution Tested Offer Urgency
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After updating their SMS messaging and creative to highlight the exclusivity of their referral offer, this client saw a 4% lift in new accounts.
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A Toy Retailer Tested Different Landing Pages
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This client A/B tested two landing pages for referred friends and saw a 33% increase in conversion rate when they sent referrals to their top product page vs. their homepage.
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A Credit Union Tested Reward Amounts
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When this client ran a short-term burst campaign with a reward of $100 instead of $50, they saw a 33% increase in shares and a 15% increase in new accounts.
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A/B testing rewards, copy, landing pages, and creatives is a great way to optimize your program. It's easy to set up in the myExtole program builder; reach out to your CSM for guidance on integrating these strategies into your referral program.
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New Product Capability: Journey Builder to Define Programs
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The Extole team has been hard at work on an exciting update to our campaign builder that will make managing customer journeys more interactive and visually seamless.
With the new "Flow" UI, you'll be able to drag and drop events, rewards, and emails to create a dynamic visual representation of your customer journey, with each step containing key
details and assets.
The Flow page is designed to ultimately replace the "Manage" page in your program builder (but this won't affect existing campaigns).
If you would like more information or would like to be a part of the beta, please reach out to your CSM.
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Visit our product roadmap portal to see everything we're working on!
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We hope you're just as excited as we are about the innovations coming to our platform! If there's a feature or improvement you'd love to see, don't hesitate to share with your CSM.
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548 Market St #39231
San Francisco, CA 94101
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