Sun Peaks continues to see a dynamic mix of activity across the destination, with guest experiences, new partnerships, and upcoming programming shaping the season. From international media exposure and expanded live music initiatives to new wellness events and partner resources, there are several updates worth sharing with our travel partners. In this edition, we’re highlighting experiences currently available to guests, along with a look ahead at what’s coming up in the months ahead.
New Sun Peaks Media Library Now Available
We have transitioned to a new media platform, making it easier for partners to access the most up-to-date destination imagery and video assets.
The new system features current and refreshed content showcasing Sun Peaks across all seasons, providing travel partners, tour operators, and media with high-quality visuals for marketing, itineraries, and promotional materials.
While the previous media library will remain active, it will no longer be updated. To access the latest photos and videos, please create a new account from the link below.
International Spotlight — Peggy Tsai Visits Sun Peaks
This winter, Sun Peaks welcomed influencer Peggy Tsai and her family for a visit, showcasing the resort through a family travel lens.
During their stay, Peggy explored the slopes, village dining, and a range of winter activities while sharing the experience with her audience in China. Her content highlights the ease of travelling as a family at Sun Peaks, along with the welcoming pedestrian village, scenic mountain setting, and variety of winter activities available both on and off the slopes.
Through her social media storytelling and video content, Peggy’s visit provided international audiences with an authentic look at what a family mountain holiday can look like at Sun Peaks.
Check out Peggy's Instagram to see more, @lovepegz
AltiTunes — Canada’s Ultimate Apres-Ski Music Festival
Sun Peaks has welcomed AltiTunes, a multi-day electronic music festival that now calls the destination home. Presented by Thick and Thieves Entertainment, AltiTunes brings live music, skiing, and après culture together in a vibrant village setting.
Taking place over closing weekend, the festival creates a high-energy atmosphere as guests enjoy a mix of performances alongside spring skiing and mountain experiences.
At the same time, Sun Peaks Resort delivers its own Wonder Weekend programming, ensuring there’s a vibrant mix of events and experiences for guests right through to the final days of the winter season.
Together, these initiatives highlight how much there is to experience right through to the final days of the winter season, while continued investment in live events enhances the overall guest experience for your clients.
Summer Solstice Wellness Weekend - A Celebration of Wellness, Movement and Magic
Celebrate the longest days of the year at Sun Peaks during the Summer Solstice Wellness Weekend, taking place June 19–21, 2026, with a three-day experience focused on movement, mindfulness, and connection in the mountains.
Guests can build a personalized schedule of programming, including yoga, Pilates, guided hikes, meditation sessions, workshops, and wellness presentations focused on health and longevity. Featured facilitators include Jenn Pike, Dana Skoglund, and Meaghan Alton, offering a mix of fitness, wellness, and personal development sessions. The weekend also includes a wellness vendor marketplace and a restorative sound bath experience under the solstice sky.
Trade packages are available. Contact us to learn more and incorporate this experience into your client itineraries.
Rockin’ in the Peaks — A New Chapter with MRG Live
Rockin’ in the Peaks returns July 3–4, 2026, bringing a weekend of live music to Sun Peaks Centre Stage in an open-air alpine setting.
Sun Peaks has recently announced a new partnership with MRG Live, Canada’s leading independent concert promoter, marking an exciting step forward in the evolution of live events at the destination. Rockin’ in the Peaks is one of the first events delivered as part of this collaboration, helping to build momentum for future programming.
Presented by 98.3 CIFM and MRG Live, the event features high-energy performances and reflects continued investment in live entertainment at Sun Peaks, with Centre Stage positioned to attract larger touring acts in the future.
For travel partners, Rockin’ in the Peaks offers a strong summer anchor event, ideal for clients looking to combine live music, mountain activities, and a vibrant village atmosphere.
Trade packages are available. Contact us to learn more and incorporate this experience into your client itineraries.
For questions, FAM opportunities, or customized collateral, please contact:
Emily MacInnes, Manager, Market Development
E: emily@sunpeakstourism.com
Colin Brost, Senior Director, Destination & Market Development
E: colin@sunpeakstourism.com
Tourism Sun Peaks acknowledges that we live, work, & play on the unceded traditional territory of the Secwépemc people.
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