Customer Newsletter || February 2026 || 4 minute read
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Now Live: Reward for Action Programs
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Set up automatic rewards that are triggered by key customer
actions outside of Extole
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Everything you need to know to launch
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A quick overview of Reward for Action Programs, now available in My.Extole.
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How Reward for Action Programs Work
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Automatically issue rewards to users who complete a desired action, typically outside of Extole. Use a batch upload or an API call to access the relevant input event data that triggers the reward event, i.e. a list of customers who completed the action. Layer on additional quality rules in the program flow if necessary, or keep it simple.
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Reward for Action Programs are a highly effective tool for retailers, banks, credit unions, and telecom companies who want to encourage and monitor key customer actions that live outside of Extole, such as completing a survey or signing up for banking e-statements. Configuring the program in Extole streamlines the reward process and lets you keep all your offer programs in one place.
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- Configure multiple rewards of different values within the same program so you can automatically send the correct amount to each participant based on their input data
- Choose to reward customers for their first action, every action, or every unique action (according to a chosen parameter)
- Reward customers with gift cards, coupons, or account credits
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Find the customizable "Reward for Action" template on the Programs page in My.Extole, or reach out to your CSM for a walkthrough.
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New integration: Alkami digital banking
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Banks and credit unions using Alkami for their digital banking experience can now launch embedded referral experiences within their desktop and mobile banking apps that connect directly to Extole for seamless, no-code program management and promotion.
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- No-code CTAs: Use the Alkami admin to create in-app CTAs and banners for your referral program—example above!
- Fully integrated in-app sharing: When members tap on a CTA, they can access their pre-generated referral link and refer friends via email, SMS, social, or QR code without ever leaving your app
- Secure authentication with SSO: Securely verify and share member identity with Extole using JWT (JSON Web Tokens)
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Click the link below for step-by-step instructions on setting up the integration in Alkami and Extole—no custom code required.
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Extole in the wild: A night at the Nuggets
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We made some exciting courtside connections at the Nuggets vs. Nets game in Denver earlier this month—and witnessed a nailbiting victory for the home team. Thanks to our Colorado partners, clients, and friends who joined us for the evening. Want to catch the next game with us? Send us a message so we know to reach out next time we're in your
city!
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Conference recap: Exploring the future of brand loyalty @ EEE Miami
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The curated community of e-commerce leaders at EEE Miami were buzzing about consumer trust and brand loyalty during this transformative two-day event. Retail founders and marketing execs encouraged attendees to embrace trust, advocacy, and loyalty as key differentiators in a digitally fragmented consumer environment. There was a clear emphasis on retaining customers and driving repeat purchases rather than attracting attention without meaningful action. We're excited to continue these conversations at more events over the next few months!
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2026 Conferences: Come say hello!
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We'll be at many more conferences over the coming months and would love to connect. Please reach out if you're in the area—coffee's on us.
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23-26: eTail Palm Springs (Palm Springs, CA)
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24-26: Shoptalk (Las Vegas, NV)
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30-Apr 1: Fintech Meetup (Las Vegas, NV)
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13-15: Financial Brand Forum (Las Vegas, NV)
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13-15: Alkami Co:lab (San Diego, CA)
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14-15: Connected America (Irvine, TX)
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21-24: Candescent Axis (Orlando, FL)
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Have questions about a new feature? Curious about ways to amplify your program? Want to share feedback on this newsletter? Just reply to this email or contact your CSM—we'll connect you with the right person!
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548 Market St #39231
San Francisco, CA 94101
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