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The Right-to-Repair Movement Picks Up; Rebecca Minkoff Offers Rentals Without the Subscription
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Welcome back. Some companies are making product repairs easier, seeing it as a way to improve the customer experience long after that first purchase. More retailers are letting shoppers rent clothes without making them join a membership club. And food-delivery apps want to bring you much more than your next meal.
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HTC Vive in April started selling spare parts for its virtual-reality equipment on iFixit, a community repair site and online marketplace. PHOTO: IFIXIT
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Proposed right-to-repair laws may one day force manufacturers to make the spare parts and instructions needed to fix their products available to all. Some companies have already begun doing so, Katie Deighton writes for the Experience Report, with the aim of giving customers more options for mending broken items and boosting their own sustainability credentials.
Right-to-repair activists say large manufacturers often deliberately monopolize the aftercare market to generate revenue from repairs and service plans, as well as to boost sales of new products.
But HTC’s virtual reality business, Vive, in April started publishing repair manuals for its consoles and selling some replacement parts. IKEA, which last year began letting customers order spare assembly parts like nuts and bolts online, is looking into ways to sell replacement parts such as arm rests, cushions and drawer fronts.
And companies such as Apple and Microsoft have begun relaxing their rigid repair policies, and making their products easier to disassemble before being required to do so by law or government regulation.
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Models at the Rebecca Minkoff Spring 2021 presentation in February. PHOTO: ANGELA WEISS/AGENCE FRANCE-PRESSE/GETTY IMAGES
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Fashion retailer Rebecca Minkoff entered the clothing-rental business last week, but without requiring a membership, reports Ann-Marie Alcántara.
Consumers will see a "Borrow" option underneath available items. Two-week rentals will cost 25% of the product's retail price. Once the initial rental period is over, customers can continue to rent the item for about 3-4% of the original retail price a day, buy it at discounted rate, or return it.
CaaStle, the tech provider behind the offering, said more shoppers will try rentals if they are given an easier on-ramp.
“We know the vast majority of consumers have not yet rented,” said Christine Hunsicker, chief executive and co-founder of CaaStle. “And the idea of signing up for a subscription offer feels like a commitment. Even though it’s month to month, it feels like a bigger thing.”
Related: Subscription services have only grown during the pandemic, bringing a pile-up of monthly fees. [Washington Post]
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Everything in Under an Hour
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Some delivery workers for DoorDash and Uber Eats say an expanding selection of products is complicating deliveries. PHOTO: EVAN ANGELASTRO FOR THE WALL STREET JOURNAL
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Companies such as DoorDash and Uber Eats want to deliver far more than restaurant orders as they try to hold onto consumers they won during pandemic lockdowns. But some drivers say the new types of deliveries can be frustrating, Preetika Rana and Jaewon Kang report.
Some retailers have in-store shoppers who pick and pack orders, but some don’t. In those cases Uber and DoorDash drivers say they have to deal both with ferrying orders and shopping for them.
Randi Stokes, a San Diego-based delivery driver, recently picked up a food order from Del Taco when DoorDash asked her to stop at a nearby CVS and shop for 10 items for a different customer.
“It was a store that I did not know, so I wasted so much time looking for stuff,” she said. Worried that the other customer’s food sitting in her car was getting cold, Ms. Stokes didn’t end up completing the order and wasn’t paid for the job. “I was pissed off. I walked out and delivered the hot order,” she said.
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Partners George Gallego and Yannick Benjamin will open their new restaurant Contento in East Harlem on June 10. PHOTO: BELLAMY BREWSTER FOR THE WALL STREET JOURNAL
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An East Harlem restaurant set to open in June has been designed for near-total accessibility. [WSJ]
Target is reopening its fitting rooms for shoppers. [USA Today]
Booze to-go is here to stay. [WSJ]
Airbnb said it introduced more than 100 new features on its app, including the ability to choose flexible dates for rentals. [Business Insider]
Mozilla has redesigned Firefox, the internet browser. [The Verge]
Twitter listed a subscription service called Twitter Blue on app stores. [BBC]
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