Jan 30, 2025 || Customer Newsletter || 5 minute read
|
|
|
|
|
|
|
As we close the book on 2024 here at Extole, we want to express our gratitude to you, our customers. This year has been filled with exciting new product features, key partnership wins, and major milestones that wouldn’t have been possible without your support.
Below, we've highlighted some of this year's most impactful product updates, put a spotlight on an innovative partner collaboration, and provided some expert tips to take your referral programs to the next level in 2025!
|
|
|
|
|
Product updates that made an impact in 2024
|
|
Audience-Targeted Programs
|
|
|
The new Audience tab lets you set rules to control which customers can see and join programs. Enhance personalization and perfect your marketing angle by targeting specific audiences, like new customers or those yet to be rewarded.
|
|
|
|
|
|
|
|
|
|
|
Become an editing expert in 2025! One of many updates we made to our campaign editor this year, filter view lets you effortlessly customize settings with advanced filters—filter by settings, default values, or translatable fields to streamline your editing experience. Click through to see more of our campaign editor updates, like the new settings "search" function, and enhanced category organization.
|
|
|
|
|
|
|
|
|
Campaign Flow Visualization
|
|
|
A game-changer for program visualization, the Program Design tab provides a clear visual map of your customer journey. Each key event displays essential details like image asset requirements, JavaScript tags, and DNS updates. We're actively working to make it fully interactive, allowing you to build and customize flows effortlessly within the platform!
|
|
|
|
|
|
|
|
|
|
|
A small but mighty update to the program builder. Housed in the Overview tab, Quick Start lets you create a new campaign with all your most essential settings already applied. We recommend starting here to make campaign building as easy as possible.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Newly released features for the tech geeks on your team
|
|
This one's for you, developers! Our new Data Streams capability helps you observe and validate your data as it flows into the Extole platform. A complement to the Event Live View tab, Data Streams was built as a more specific, developer-focused monitoring tool to streamline the process of connecting new systems, diagnosing incoming events, verifying integrations, and even overseeing file-based events. Let us know how it works for you!
|
|
Source Tracking for Mobile SDKs
|
|
For teams who are integrated with Extole using our mobile SDKs, we now have source tracking capabilities built in to our platform that automatically capture where all your mobile traffic is coming from, allowing you to review your traffic data across platforms, compare performance, and gain valuable mobile insights.
|
|
Download Reports in JSONL
|
|
We're excited to announce that reporting is now available in JSONL format! This versatile, line-delimited format is fully compatible with data analytics platforms and ideal for efficiently processing large structured datasets. Whether you're analyzing complex data streams or integrating with advanced data pipelines, JSONL offers a powerful solution to handle your reporting needs.
|
|
|
|
|
Favorite Partnerships Win:
|
|
At our Customer-led Growth Summit, we learned Wag's secret to unleashing customer referrals with Extole + Braze + Segment:
|
|
|
|
|
- They craft personalized referral flows that nudge users to refer friends and redeem credits
- They've mastered multi-channel messaging with push notifications, Braze content cards, and email
- They sync Extole data with Braze and Segment to serve up persistent in-app reminders, keeping referral credits top of mind
|
|
|
|
|
Get more insights and client success stories from our 2024 Customer-led Growth Summit!
|
|
|
|
Senior Manager, Customer Success
|
Q: How can I ensure I'm getting the most out of my referral programs in 2025?
|
|
The most successful referral programs come out of consistent testing, experimenting, and refreshing. If you have a "set it and forget it" mindset when it comes to referrals, you're leaving money on the table. Conducting A/B testing and keeping an eye on the metrics in your My.Extole Program
Dashboard can help you optimize each step in the customer journey. Here's what we recommend to boost conversions:
|
|
Tips to Increase Share Rates
|
|
Test out your messaging to better highlight the
reward details and requirements
|
|
|
|
|
Test a higher offer for a limited time and you
should see a boost in revenue
|
|
|
|
|
|
|
Tips to Increase Signup Rates
|
|
If you already have a registration flow, simplify your referral flow by using JavaScript tags instead of email capture to track referral activity
|
|
|
|
|
Refine the copy on your friend landing experience
so it provides the right amount of information about requirements, benefits, and the brand itself
|
|
|
|
|
Tips to Boost Conversion Rates
|
|
Test out unique offers like stackable discounts,
sweepstakes entries, or free products to further incentivize conversions
|
|
|
|
|
Experiment with the friend landing page. Test whether a bestsellers page or a product specific page might drive higher conversions
|
|
|
|
|
|
|
|
Thanks for helping make 2024 such a great year! We're excited to drive more innovations in Customer-led Growth in 2025 and beyond.
|
|
|
|
|
|
|
|
|
|
|
|
|
548 Market St #39231
San Francisco, CA 94101
|
|
|
|
|
|
|
|
|
|
|
