Customer Newsletter || April 2025 || 5 minute read
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Tip of the Month: Use push notifications to promote your mobile app referral program
  • Instant and high visibility – Notifications appear directly on a user’s device, cutting through inbox clutter and other distractions.
  • Encourages app re-engagement – Push notifications coupled with referral rewards remind users of the value of your product and incentivize them to return.
  • Drives immediate action – A well-timed push notification with a compelling offer can prompt users to act quickly.
Client Success Story
Customers don't tend to dwell in their mobile banking apps, making them a great use case for push notifications. With limited opportunities to capture user attention in-app, this finserv client used push notifications to drive users to its app and boost referral program participation. Leveraging real-time behavioral data, the client delivered timely personalized messages that maximized engagement and activation. A ‘limited-time’ referral offer proved especially effective, amplifying the urgency that push notifications naturally create.
See more examples
 
The Banno Digital Toolkit: Seamlessly Embed Referrals in Your Banking App
Extole is now integrated with Jack Henry's digital banking platform, bringing automated referral marketing solutions to financial institutions.

The Banno Digital Toolkit™ makes it easy to embed Extole directly into Jack Henry’s platform so you can launch programs that drive customers to engage in digital banking and acquire new high-value customers on your behalf.
Learn more
 
Industry Buzz: Fresh perspectives on the latest trends in marketing
From Extole
  • 4 examples of referral pop-ups and when to use them.
  • What referral incentives work best in your industry? The ultimate guide
  • 5 tips for designing a unique customer journey for referrals
From our CEO
  • How Google almost missed out on the biggest innovation in digital advertising because it wasn't "Googley" enough.
  • What to talk about when we talk about tariffs.
  • Why being a mission-driven company in today's world is an act of defiance
From Industry Experts
  • Google's days of playing "monopoly" could be coming to an end.
  • For consumers, price matters...but loyalty matters more.
  • Earth Day is here to stay: consumers care more than you think about how climate-conscious their favorite brands are
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