That's a wrap for 2023 folks 🎁
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Welcome to Vol.14 of Email Advice in Your Inbox!
Hi there, friend!
So, we're at that point in the year where everything slowly starts winding down. That includes your favourite newsletter about email!
Today's Volume is our final one for the year and we have something special in store!
We'll run a quick wrap-up of everyone's favourite content from the year and a few special resources we've made just for you.
Thank you for joining us today!
Here's what you'll learn this week
Email Advice in Your Inbox's 2023 Wrap-up
The top email resources our community chose for 2023
The top marketers we followed in 2023
The fun stuff: We share your marketing feels at year-end
A gift to say thank you 🎁
Ready to join us for one more outing into the email abyss? 🚀
It's the final Volume for 2023, and as promised, we're wrapping things up with something special
To begin, we want to say thank you!
You've likely received a ton of emails this year. The fact that you chose to learn alongside our community means the world to us, and you, friend, have been pivotal to our success and growth this year.
We're going to wrap things up by revisiting our past 13 editions with a quick overview of the tips and tricks we shared over the past year.
To show our gratitude, at the end of this email, you'll find a carefully curated gift to say thank you and set you on the path to learning the right email stuff into 2024 🎁
Dive in, one more time, to revisit the tips, tools and tricks we covered this year in quick, bite-sized snippets.
Volume 1: Creating emails for skim readers 📖
Did you know that, on average, only 37 - 200 words of your email campaigns are read by your email audience?
So how do you prevent your subscribers from skim-reading your emails? Learn more about creating content that caters for skim-readers in this Volume.
Volume 2: 10 Elements of a successful email campaign ✔️
Getting your emails right can be challenging, so what should you focus on to execute a successful email campaign?
We explored 10 elements to getting your emails as close to perfect as possible.
Volume 3: Tips for keeping a clean email list or database 🧹
Like a dusty collection of trinkets, the best way to breathe some life into your email list is to ensure it remains clean and current.
So, how do you keep a clean email list? We covered 6 best practice tips to help you get this right.
Volume 4: The Biggest Design Mistakes Affecting Your Email Marketing ❌
Nailing your email design can often be the catalyst to your campaign success.
We took a look at 5 of the most common email design mistakes and what you can do to avoid them.
Volume 5: 12 practical tactics anyone can use to grow an email database 🌱
Neil Patel is a New York Times bestseller and a digital marketing entrepreneur with an absolute boatload of knowledge in the digital space.
We broke down his 12 tactics to grow an email list in this deep dive.
Volume 6: Six ways to segment your email list for better engagement 🤝
You're always told to segment your email database, right? But, have you ever stopped to ask why?
We hit you with a quick round-up of why email segmentation matters and discussed a few practical ways you can segment your email list.
Volume 7: Transactional & Automated Emails: How to get the best out of both email worlds 🤖
The terms transactional emails and automated emails get thrown around a lot in the email world.
We shed some light, clarify which one is ACTUALLY which, and how you can get the most out of both.
Volume 8: Curating a Powerful Welcome Sequence: We break down the Email Advice in Your Inbox Welcome 👋
Creating a solid first impression, especially in the email world, can often mean the difference between success and failure.
Learn how we shared insights into how you can use our principles to build a solid welcome email framework.
Volume 9: Conversion-centered email design 📲
Want to learn about conversion-centered design and how building emails that convert is kind of like making a pizza?
Read our 7-step recipe for conversion-centered design that will change the way you plan your email strategy.
Volume 10: The 10 steps of a successful email marketing strategy ♟️
In email marketing, anyone with a solid plan in place can create email success. However, many email creators may not know where to begin.
We took a look at 10 steps any email creator can use to craft a successful email strategy.
Volume 11: The fundamentals of email deliverability 📩
If you're in the game of sending emails, the term deliverability will likely have popped up (or is about to).
We discussed how deliverability works in email, how you can maintain your deliverability and what to look out for to ensure your emails hit the inbox.
Volume 12: Catering for email compatibility 🤳
You may not realise this, but it is statistically more likely that more emails are being opened on a mobile device than on a desktop or tablet.
We shared a few inbox and device compatibility considerations you'll want to keep in mind when creating your email campaigns and strategies.
Volume 13: 5 ways to monetise your newsletter 🤑
You may not realise this, but it is statistically more likely that more emails are being opened on a mobile device than on a desktop or tablet.
We shared a few inbox and device compatibility considerations you'll want to keep in mind when creating your email campaigns and strategies.
Our special release
We started something new a few months ago and the feedback was phenomenal!
Email Advice from A Friend was created as a way to highlight voices from experts in their field to help our community become better email marketers, and general marketers overall.
Here's a quick recap of our four esteemed guests:
- Volume 1: Marketing Without Social Media by Johanna Renoth - Johanna shared expert insights into effective marketing strategies away from those pesky social media algorithms here.
- Volume 2: 5 track-tested strategies to accelerate your email copy by Matt Thomas - Matt shared tips gained over 13 years of writing on how to write better email content here.
- Volume 3: Spook-Tacular Ways to Win with Halloween Emails by Regina Onekpe - Regina shared some great email tips to help you get the most out of your Halloween and seasonal emails here.
- Volume 4: Getting your emails to your audience's inboxes by Greg Phillips - Greg shared expert tips on staying in your readers' inboxes through technical tips here.
We're only as good as the people we surround ourselves with. To our friends and for the knowledge you've shared, thank you 💌
Thank you again, friend! What a year it's been and we appreciate you.
PS: Remember to grab the free gift we made, just for you, at the end of this Volume.
Email resources of the year for 2023
Every Volume, we share a few cool tools and tips to help you become a better email marketer.
Today we're wrapping up the resources you enjoyed the most this year. If you missed these, you're in luck!
The Ultimate Email Resource Repository
Need inspiration? Looking for a new email builder? Trying to fix an Outlook bug? Here's a list of literally everything email.
The team at Parcel are on a drive to make the email world a better place, so there's no surprise that this resource was the most clicked in 2023.
Your New Favourite Link-Shortening and Tracking Tool
What we love about this tool is the ability to track shortened email addresses and phone numbers. No more untracked email clicks in your campaigns!
We've also used their tool to curate our best-of email resource too, so give it a try in 2024 (and thank us later 😉).
TouchBasePro's Email Design Guide
Get a quick guide to email design from Africa's leading email platform and email agency.
This guide will still be relevant into 2024 with a ton of email design tips and tricks to help you nail your designs into the new year.
A free DMARC record tool
With Google's recent deliverability standards, many email senders have been looking to add a DMARC record to ensure they hit the inbox in 2024.
The team at Sendmarc have provided a great way to generate a DMARC record and monitor that you've added it correctly, for free!
Who you followed most this year!
Any email expert knows that you never stop learning. The best way to do so? Learn from other experts!
Here are the marketing experts our community clicked on most this year, and if you missed them, it's time to get following!
Tanel Rand
Tanel posts regular email tips, tricks and tools to help you with email. Don't miss his podcast too!
Naomi West
Naomi is a lifecycle email expert and also has a really cool Chrome extension for email!
Alison Gootee
If your emails aren't hitting the inbox, Alison is one of the best people to follow to get this right.
Jordie van Rijn
Jordie is a master email marketer with a wealth of email knowledge to help scale your email strategy.
Some more (non-email) fun to make your day better
We end these emails with something to (hopefully) make you smile 👀
If you've been part of this community for a while, you'll have noticed that I'm all about keeping it helpful, but also fun.
We've had some great funny and wholesome pieces shared this year, and we know that the feedback on these has been 🔥
Here's one final, relatable meme that we can get behind.
It's too late in the year to plan anything extravagant anyway, so treat yourself, take a break and go enjoy the festive season doing the things you love the most.
You deserve it!
Before you go! A gift to say thank you 🎁
We made this for you
As we reflect back on 2023, we wanted to share some of the knowledge and insights we use to bring you these emails.
The biggest way to learn about email is by reading emails!
So, we've gone ahead and put together a swipe file that we'll be updating and growing into 2024 with our favourite emails to learn from.
Though there are many about email marketing, there are also some great business, marketing and sales emails to help you grow into the new year.
As a bonus, we've put links to all prior Volumes of Email Advice in Your Inbox and Email Advice from A Friend for your reading pleasure.
Bookmark that sheet now!
Happy holidays, get some rest, and we'll return to your inbox midway through January 💌
See you soon, friend!
If you enjoyed this email, drop by and say hi. If you have any recommendations or experience any issues reading this email, let me know by replying here, or forward this email to a friend here.
Your feedback only makes us better.
Until next year,
Des💌
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