Go on. Get inspired 💃
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Welcome to Vol.28 of Email Advice in Your Inbox!
The last two weeks have absolutely flown by since we were last here, friend.
It's great to be back and we're amped for this week's Volume!
Today we're going to explore email design inspiration and resources we've gathered to help you nail your design.
Finding the right design to match the intention of your email(s) can be tough, so we hope today's Volume helps make that just a tad easier.
As always, we also have some great resources to help you win at email, so don't miss our regular resources, tools and expert features further down.
Here's what you'll learn this week
Email design inspiration for the last 3rd of 2024
This week's top email resources
Email expert practical tip of the week
Smart email senders we're learning from
The fun stuff: The kids are making us feel a little old...
Buckle up and let's get learning 🚀
We're big on inspiring our community. Today is no different.
Email design, and keeping up with the latest trends in email can be tough.
We've found that one of the best ways to do this is to have the right resources in place to scout for email inspiration.
Today, we're going to make that a little easier for you.
We've curated a list of 10 websites and platforms you can use to find the latest trends and strategies great email senders are using to win.
You may already be using some of these, so let us know which one ticks the right boxes, or read on and find your next favourite from this list.
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If you've been a reader for a while, you'll notice many of the great emails we share are found on Email Love's website. This site is filled with categories of emails for different functions and features some of the best designs you'll find. The guys at Really Good Emails have been pioneers in the email inspiration space, and they have grown from strength to strength. You'll need to sign up to get the most out of this platform, but they have free plans for individuals to use too. Mailboard is a great platform to curate collections of emails to inspire your design and email strategy. They have a great free plan for individuals and some great tools to create boards and collections to refer back to. The Email Gallery website is a straightforward repository of emails across different types of functions and businesses. We're not sure how up-to-date the gallery is, but there are still some phenomenal emails listed by leading email senders. Sometimes even the best email senders out there need a little help, and this is where the Dribbble platform shines. There's also a great gallery of email portfolios to inspire your next email design inspiration (or even your next design hire). |
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Email Donut is a newcomer to the email inspiration space, but so far, they're looking pretty solid as a platform. There are some creative examples across various categories to discover, and the list seems to grow by the day. E-commerce email design is one of the most hotly-contested spaces this year. Not keeping up with trends will leave you behind. Milled is filled with e-commerce email inspiration, with campaigns by leading brands being available to help you keep up, This site and platform are also a newer competitor in the email inspiration and competitor analysis space for email. They have free and paid plans, but access isn't limited to logging in, so there's no excuse not to check this site out. Stripo is a leading email design tool, so who better to feature a gallery of well-designed and strategic emails than them? They even have a great testing function allowing you to edit the emails in this gallery and try your brand look-and-feel. Mailcharts is another free and paid platform with email and industry trends and inspiration to help keep businesses ahead of the game. Though you need to sign up, there are free plans that give you access to thousands of email designs and inspiration boards. |
Go on. Get inspired!
All great emails begin with a spark of inspiration.
Find which of these platforms you enjoy most, and build a few collections you can refer back to for ideas and strategies as you grow your email game.
Keep an eye out for more resources like these in upcoming Volumes.
We'd love your thoughts! Have you been inspired to up your email design game today?
Let us know👇
Email resources of the week
Cool articles and resources to help you become a better email sender
A newsletter you won't want to miss
We're always on the lookout for great newsletters about email. "9 Things" by Emily Ryan ticks all the boxes.
Join the thousands of marketers and small biz owners who love a little random internet fun and simple, actionable tips to make your emails more awesome.
A FREE email design guide
Seeing as we're discussing email design, do you want to know what basics need to be in place for a well-designed email campaign?
The team at TouchBasePro have a great resource that discusses email design, from colours to layouts and more.
Discover amazing newsletters
Finding great newsletters about email can be tough.
The team at Letterlist have a platform featuring tons of brilliant email newsletters, and a space to submit yours to be featured too.
Email Expert Practical Tip of the Week
Today's tip is from email and newsletter expert, Dan Oshinsky.
Dan shares his take on 8 ways you can measure your email success aside from your open and click rates.
Dan's knowledge is also extensive, so make sure you follow him on LinkedIn while you're at it.
Hit this link to grab all 8 measures 👈
Smart email senders we're learning from
We believe that learning from some of the greatest in the industry is one of the best ways to improve.
Here are three emails we found that followed sound email principles or used innovative strategies to nail their email goals.
Take a look at this week's best 👌
Free Trial Email by National Geographic
Here's a brilliant,t underutilized way to get your readers to sign up for a free trial. Have you seen this tactic being used before?
Check it out here
Product Discount Email by CALPAK
Here's a great example of a clever little GIF with some well-placed products to highlight a discount offer neatly.
Check it out here
Birthday Email by Withings
Forget those boring birthday emails that look like they've been done in MS Paint. The guys at Withings knock this design out of the park!
Check it out here
Some more (email) fun to make your day better
We all get those moments when we sit back and think "Damn, I feel old".
Let's add this to that list 🙃
This student's email hurts us. We know you're likely going to feel the same.
To add to your existential anguish, here's another fun fact: We're closer to the year 2050 than we are to 1995.
Feeling old yet?
(PS: Take the next few minutes to view a few more things that made folks feel old as hell here).
We hope today's Volume has left you inspired!
If you enjoyed this email, drop by and say hi. If you have any recommendations or experience any issues reading this email, let me know by replying here, or forward this email to a friend here.
Your feedback only makes us better.
Your friend in email,
Des 💌
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