Good morning, CFOs. Ellie Mertz, Airbnb’s new chief financial officer, knows about managing a crisis.
When the pandemic gripped the world in early 2020, Mertz was part of the leadership team at the short-term stay and vacation-property rental company. She recalls the switch to survival mode, focusing on raising capital, cutting nearly all discretionary spending and ultimately laying off 25% of staff.
Mertz sat down with CFO Journal recently to chat about her new role, managing through the pandemic and lessons learned from the company's 2020 initial public offering. When the IPO finally launched, the opening trade valued the company at $101.6 billion, versus its IPO valuation of about $47 billion. When the stock debuted, the company was worth more than Marriott International, Hilton Worldwide Holdings and Hyatt Hotels combined.
For her part, Mertz said managing through the pandemic and IPO helped the company gain insight and assess how its tightly managed, cross-functional process worked to manage the two events. “We saw the business effectively go to zero over a handful of weeks as the pandemic spread throughout the globe,” Mertz said. “We went from a very healthy balance sheet and positive free cash flow to effectively hemorrhaging cash very, very quickly.”
Looking ahead, Airbnb may selectively hire, where warranted, she said. In her new role, Mertz will focus on traditional functions such as strategic planning, FP&A and to a lesser extent corporate development, she said. In addition, she will oversee core finance subfunctions, such as tax, treasury, accounting and internal audit, which she has managed both at Airbnb and Netflix, where she was vice president of finance and investor relations.
“Ellie's stepping up at a really great time because the core business is very, very stable, and we are now about to embark on a transformation,” Airbnb CEO Brian Chesky said in a separate interview. “So I think it's a new challenge for Ellie and for any CFO."
|