NEWSLETTER #81/ SEPTEMBER 3, 2017
No Images? Click here
GUNFIGHT AT THE AD TECH SALOON
My new book has just been released. It's called: BADMEN: How Advertising Went From A Minor Annoyance To A Major Menace.
Maybe it's just me, but I think surveillance marketing, the collection and selling of personal information, online tracking, and ad tech are existential dangers to free societies.
I think the monopolistic powers of some tech giants have gotten way out of control.
I think the idea that "the consumer is in charge" is the stupidest, most naive bullshit we've been fed since some dimwit decided that people wanted to "join the conversation" about their frozen fish sticks.
The book is about all these things.
It is also about how ad agency holding companies have turned into lapdogs for the corrupt and unsavory online ad industry and have, in the process, squandered their credibility.
Oh, and it's also about fraud, terrorism, hacking, fake news, kickbacks and everything else that makes the online ad business such a golden ray of sunshine. Best of all, it's under a hundred pages and under 6 bucks. If you're looking for advice on...
- Where to find the best cheesecake in Pyongyang
- President Trump’s surprising secret for longer lashes
- What to do if Gary Vaynerchuk calls your sister
... I'm afraid this ain't it.
But if you want to get pissed off about how we're being screwed blind by creeps, squids, and slugs, this just might be your ticket. So, here's what to do...
1. Go here now
2. Click "Add to cart"
3. Read the book
4. Go to Amazon and write a glowing review
5. Send a copy of the book to all your clients, friends, and dumb-ass colleagues who have bought into the online ad industry's horseshit
6. Fix yourself a martini
7. Fix yourself another martini
Media Stuff
Any media people, podcasters, interpretive dancers, or street mimes out there who are interested in doing a story on the dangers of surveillance marketing, or the book, please contact me here and we'll set something up.
It's Google's World
And speaking of surveillance marketing, tracking and ad tech... for a sense of what it's like to be a news organization beholden to Google -- which every online news organization is -- read this. (h/t Barret Golding.)
Running For My Life
I'm headed Down Under next week to do two talks (and escape the ad hit men that will be after me once they read BadMen.)
I'll be doing the keynote at an event sponsored by Australia's Think TV on September 14th. I'll also be doing a private event for the great people at Madclarity on Sept. 12.
Karma Korner
Before we move on, let's take a quiet moment to breathe and reflect... Remember, when you leave a good review on Amazon, good things come back to you.
