08. The Image Issue
HTML typography superimposed over a background image.
Images play an important part in email marketing, particularly in sectors dependant on photography to sell their proposition, such as online and retail fashion. It’s very tempting when you’re designing and developing emails for those sectors, that typically feature a large proportion of images, to embed typography within them, and a challenge to implement HTML typography.
In this issue, I’ll look at where and how you can integrate HTML typography in and among your images – specifically in your navigation, in your hero image, in your product descriptions and prices, in your call to action and in your banners – and the benefits of doing so.
As you’ve seen in this issue, developing emails that integrate HTML typography in and among your images does require an investment of time and effort in the short-term. The benefits, however, as you’ve also seen, are worthwhile in the long-term. ■
Type E: is an email newsletter devoted to typography in email, created by Email Designer and Developer, Paul Airy. Please email your thoughts, suggestions and questions. Thank you for subscribing!