Add these to your email toolbox 🛠️
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Welcome to Vol.22 of Email Advice in Your Inbox!
Hey, friend!
We're back with another round of email learning, and this week we're focusing on a few tools you can use to win at email.
There are so many great tools to aid your email strategy, and today we'll be listing 10 that you can use in your emails.
There are also our regular resources, email features and the fun stuff we know you'll enjoy, so keep that bookmark tab open!
Here's what you'll learn this week
10 free tools to help you win at email
This week's top email resources
Email expert practical tip of the week
Smart email senders we're learning from
The fun stuff: Exclamation points in your emails
Time to learn more about winning at email 🚀
We're constantly hunting for cool email resources to help our community win at email.
There are some amazing tools out there to help email senders create and send better emails.
Many of these are also free!
Today we'll keep things short and sweet while we feature 10 free tools that we've discovered that may help you plug the gaps in your strategy.
Just a note*: None of these are affiliate links or paid-for features. They're just tools we think work well and that you'll likely use to send better emails.
Time to add these to your email marketing toolbox 🛠️
Subjectline.com
There's no point in creating amazing-looking emails if they aren't going to get opened.
The guys at Subjectline.com have a great tool to help you test your subject line, with a score out of 100 given based on a few variables such as urgency, the types of words you use and the length of your subject line.
Litmus' Gmail category tab test
Gmail categories are intended to make life easier by pre-sorting emails into a Primary, Social, Updates, Forums, or Promotions tab.
Depending on the type of email campaign you're sending, you can use this tool to test where your emails are likely to land.
Try it out here
Mailmodo's Dark Mode Checker
Different email clients render emails differently in dark mode.
Dark mode adoption is also on a high, which means you need to ensure that your emails are dark mode ready.
Use this tool to take a peek at what your emails are doing in dark mode in various inboxes.
Mailtester.com
No one wants their emails to go to spam. This basic tool is a great place to start to check if your emails are going to spam or not.
There are a ton of great tools out there, and many that give far more detail, but this tool is a great, free resource for any email sender to begin with.
Parcel's mailto link generator
If you're looking to make the process of replying to your emails simpler for readers, here's where to start.
Generate mailto links with a subject, body, cc and bcc quickly and easily with this tool.
Read-o-meter
If you joined us for last week's Volume, we spoke about creating emails for short attention spans.
This great tool helps you define the average time it will take to read your emails, helping you keep things short and sweet.
Originality.AI's character counter
Building on that last tool, this brilliant AI tool helps you define the number of words and characters your copy contains.
It takes it a step further, allowing you to ask their AI engine to condense or expand your text to a target number of words or characters.
Parcel's calendar link generator
Indeed, another free Parcel tool is on the list!
Use this tool to generate links to add an event to popular calendar services. The goal is to make this easier for your readers, especially if you're running workshops, webinars or events you don't want folks to miss in their calendars.
Eye Dropper colour selection extension
Getting your colour codes just right in your emails shouldn't be a guessing game.
With this Chrome extension, you can pick any colour on a current webpage and save it to your clipboard and colour history, quickly and easily.
Aboutmy.email
This tool gives you a detailed report, checking your domains, headers, content and more to look for problems.
It even has a "Good Practice" review section, which is code for "Does your email seem to comply with the new Yahoo and Gmail sender requirements?"
Email resources of the week
Cool articles and resources to help you become a better email sender
Creating voice-friendly emails
Accessibility and inclusive design in email are non-negotiable for email senders in 2024.
The team at Oracle provide some fantastic insights into creating emails that are inclusive and work well with screen-readers.
Ethical email marketing practices
Compliance with various email regulations isn't just a legal requirement; it's critical for engagement too.
Find out what the team at TouchBasePro have to ay about opt-in and compliance practices for email.
The role of social media icons in email
Social media and email go hand-in-hand.
This great interview between Andrew Kordek and Jay Oram from Action Rocket covers some fantastic insights to help you decide how to best use your social media icons in email.
Email Expert Practical Tip of the Week
This week's insight is brought to you by entrepreneurial and marketing extraordinaire, Matt Gray.
Matt shared some great tips on building an amazing landing page, and we thought these were too good not to share.
(PS: Click on the image to see the enlarged image in Matt's post)
Does your landing page have these elements?
Smart email senders we're learning from
We believe that learning from some of the greatest in the industry is one of the best ways to improve.
Here are three emails we found that followed sound email principles or used innovative strategies to nail their email goals.
Take a look at this week's best 👌
Subscription Email by Bokksu
A great example of varied content, beautiful imagery and a strong product feature packed into a well-laid-out format.
Check it out here
Background GIF Email by SNIF
We're suckers for a good animated GIF in an email. Snof takes this a step further with an animated background which looks fantastic.
Check it out here
Minimalistic Email by Maev
Here's a great use of minimalist design, with clever use of icons and basic colours executed to great effect in an email.
Check it out here
Some more (email) fun to make your day better
We believe in using a healthy amount of exclamation points in emails! (see what we did there? 😉)
It seems finding a balance, especially in the corporate world, is kinda...tricky.
This resonated hard, so we thought you'd enjoy it too.
(Courtesy of Grace Segers via subjectline.com on LinkedIn.)
Go ahead, use those exclamation points. We're all a little crazy here!
Short and sweet (or so we hope)
If you enjoyed this email, drop by and say hi. If you have any recommendations or experience any issues reading this email, let me know by replying here, or forward this email to a friend here.
Your feedback only makes us better.
Until next time,
Des💌
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