Grow your business with better ad performance
Cost-per-click (CPC) bidding is a way to ensure your ad reaches the right audience effectively. You can also make changes to your ongoing campaign after launching for better performance.
Introducing cost-per-click bidding
Cost-per-click bidding essentially helps with the process of prioritizing your business campaigns better, and it’s affordable too. Here’s how it works.
So, what is a cost-per-click (CPC) bid?
It is the maximum amount you are willing to pay each time someone clicks on your ad. A higher CPC bid would help compete more effectively and get more users to click on your ad.
How does it work?
You will be competing for an ad space against other advertisers who are trying to reach the same target audiences at the same time. But, you only pay when someone clicks on your ad. For example, if 50 people view your banner ad but only 10 people click on it; you only pay for the 10 clicks and not for the 40 views.
How do I decide what bid amount to set?
Not to worry! When creating your ad, you’ll be shown a recommended bid range together with the estimated clicks and orders to help you decide.
Make changes to your campaign at any time
You can now edit your ad at any time to optimise its performance. You can change details such as the end date, audience targeting, bid, budget, banner image or message for your banner ads, or keywords for your search ads.
NOTE: Do ensure your app is updated to the latest version to enjoy these features.
Create your first ad today AND watch your sales grow! Please note that this feature is available for GrabFood merchants ONLY with less than 10 outlets, and ad setup is applicable for owner and store manager roles only via the Grab Merchant App. The ad manager feature is currently NOT available via the Grab Merchant Portal.
IMPORTANT DISCLAIMER: Only the authorized representative of your store as listed on your SSM should be allowed to create Ads, promotions or opt-in to Grab-recommended campaigns via the GrabMerchant app. Kindly ensure this information is cascaded to your staff so that promotions are only created by an authorized representative. By creating promotions or Ads via the GrabMerchant App you are deemed to have read and accepted the terms and conditions as listed HERE. You may also choose to pause created promotions and Ads or cancel upcoming promotions and Ads anytime via the GrabMerchant App. Please note that the ad manager is only accessible through the owner and store manager Grabmerchant app accounts.
The content of this email is confidential and is intended for Grab merchant partners only. Sharing of any part of this message with any 3rd party without Grab’s prior written consent is strictly prohibited.
Regards,
GrabFood Team
For more information please click the links below:
Help Centre: https://help.grab.com/merchant/en-my/360001717951-GrabFood-Merchants
Grab Merchant Blog: https://www.grab.com/my/merchant-blog/
Join Our Marketing Campaigns: http://grb.to/GFMarketingCampaigns
Or call Live Support: 03-27881333 (Effective 8 March 2021)
