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September, 2024 | ||
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Short Termism and Job Security - What You Should Do. (five minute read) Short termism. What are we talking about? A focus on short term results and driving that, short term thinking, systems, practices, environments, all focused on the end of year bonus. What does this mean for you? Transactional Relationships - All of you that have consulted for any time understand a more transactional approach to making money. Anyone that knows anyone understands that the agency world on the whole, regards all employees as expendable very often even when they have performed, short terms results are preeminent. What should you do in the midst of short termism? 1. Mindset change - If you haven't already done it, don't assume constancy, security (however professionally effective you are or your connections might be). Seriously! 2. Have options - Always keep your options lined up, as chances are, you will need them and if not, you're prepared. 3. Niche - Yes, be a generalist, but devlelop a niche, core expertise that limits your competition and ability to be replaced by it. 4. Relationships = Internal ones are important but being the client's 'go to person' is crucial, if you want to be the 'last person standing.' 5. Money deliverer - Everything is very short term, so if you're more a big picture thinker, you have to translate that/communicate it's pathway in to short terms results (as well as longer term payback). Finally, you need someone that's independent that's on your side, in and out of full-time work. I have a new 'agent' led approach, which you might want to hear about. My best, Stuart
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