Florida Magazine Association

 
Type magazine
 

Summer 2023 Member Newsletter

 

A Note from the FMA President

Dear Members,

Happy 70th Anniversary to the FMA! How fortunate we are to have an association of industry professionals in the publishing sector that started in 1953 in the state of Florida. The publishing industry has certainly changed since then and has evolved with the times. The FMA has also evolved and continues to strive to serve our membership’s needs.

I am thrilled to report that we had another record-breaking year with Charlie Award entries. Congratulations to all the finalists! I look forward to meeting you all at this year’s conference, July 20-21. Visit the conference website for more information.

This month, we are continuing with our “Coffee Chat” series and — for this second installment — are pleased to announce Catherine Walters, publisher of Orlando magazine, as our speaker for a session titled, “Sponsored Content: A Magazine Case Study.” Click here to register for the event.

We hope you are using your membership to the fullest, and I encourage you to join our FMA Facebook group. The FMA Member Forum page is a place for members to share ideas, ask questions, and seek advice from each other. If you have any questions, please contact John Sotomayor, one of our forum page administrators, at john@sotomayormedia.com.

Finally, I would like to thank all of you for your support during the past two years. It has been an absolute pleasure to serve as your president. I have learned immensely from the FMA Board of Directors and from the FMA members. I look forward to continuously supporting the FMA and helping where I can with furthering the mission of the FMA to “promote excellence and the standing of magazines in the Florida publishing industry” … and “to be the forum for networking, education, recognition, and advocacy for Florida’s magazine industry.”

Here's to 70 more years of the FMA!

Karla Monterrosa-Yancey
FMA President

 

ASSOCIATION NEWS & EVENTS

 

Calling for Volunteers — Join an FMA Committee in 2023

Interested in furthering the magazine industry in the state, while gaining valuable leadership experience? Join a Florida Magazine Association committee!

The Florida Magazine Association is always looking for interested professionals — and aspiring editorial executives — to join our board. And what better way to do so than by volunteering on one of our many committees.

We are currently accepting applications for interested FMA members to join one of our committees — Nominating, Marketing & Membership, Contest, Newsletter, Scholarship, and Conference & Webinar.

“Committee members are the heart of FMA,” says FMA President Karla Monterrosa-Yancey. “Our committee members assist us with many vital activities, including the Charlie Awards program, serving as judges for our Doug Damerst Scholarship, and promoting our social presence.”

Founded in 1953, FMA’s mission is to create a community of publishing professionals that help promote the excellence and standing of magazines in the state. “Our members represent the gamut of magazines in Florida and so do our committee and board members,” adds Monterrosa-Yancey. “We are always looking for interest editors, writers and publishers to join our committees and help us move our association forward.”

If you are interested in becoming a committee member, please email Karen Tower at ktower@flpress.com and indicate your top two committee choices.

 

FMA Member Forum

The Florida Magazine Association has launched a new group page on Facebook for members to come together. The FMA Member Forum page is meant as a discussion page for members to share ideas, as well as a place for members to ask questions of other members, such as asking for advice or tips.

The page already has more than 20 members. It is set to private, so only FMA members are encouraged to join, but set to visible, so FMA members can find it without being invited and can request to become members.

You can help us grow the group page membership by inviting others to join. As an FMA member, once you join the group page, you can invite members of your magazine teams to join, be they creatives (editors, designers, photographers, writers) or business agents (publisher, sales, administration, or other). You can also invite other FMA member publications to join using the Facebook invite function. It is important to note that the Facebook invite function only allows you to invite others who are networked to your Facebook personal page. If you are not personally connected to your magazine team on Facebook or to other FMA member publications, you can still invite them by sending them an email with a link to the page.

If you have any questions, please contact the FMA Member Forum page administrator and creator, John Sotomayor, at john@sotomayormedia.com.

 

Time is Running Out!

Register for the “Sponsored Content: A Magazine Case Study” Webinar Today

Join the FMA on Wednesday, May 24, from 11:30 a.m. to 12:30 p.m. ET, to understand what sponsored content is in the digital realm, why it is important to the health of your website, and how it can drive new sales channels, reach more readers, and increase your domain authority.

Catherine Walters, publisher of Orlando magazine, will share the magazine’s 36-month journey with sponsored content and how it has shaped the magazine’s future trajectory.

Register Now!
 

Florida Media Conference Sessions Announced

Join your peers in Sarasota at the Florida Media Conference to unwind, reconnect with colleagues, and hear what other publishing leaders have in store for 2023 and beyond. This year is the perfect time to focus on the business of publishing. We've built a track of sessions for our magazine members that will include panels of experts who are in the trenches just like you. They will be discussing topics important to all FMA members. You will leave this conference with not only new additions to your network, but with a playbook of practical takeaways to start implementing in your business immediately.

Conference Tracks:

  • Everything You Need to Know About ChatGPT
  • Diversity & Inclusion in Journalism
  • Secrets of Successful Salespeople
  • Winning Awards & Winning With Advertisers
  • Best Practices for “Best Of” Success
  • Think Like an App

Conference room block is open.
For Hotel Reservations visit: The Westin Sarasota
Room block deadline is June 27,2023 5:00 p.m.

 

Notice of Annual Membership Meeting

You are invited to attend the annual Florida Magazine Association membership business meeting on Friday, July 21, at 7:15 pm (immediately prior to the Charlie Awards banquet), at The Westin Resort in Sarasota.

The election of any incoming officers and board directors will occur at this time.
All members are encouraged to attend. While the meeting is being held during the Florida Media Conference, you do not have to register for the conference to participate. If you wish to register for the conference, additional information can be found here: FloridaMediaConference.com. If you have any questions, please contact Karen Tower at ktower@flpress.com or 321-283-5345.

 

NEW MEMBER SPOTLIGHT

 

Living in Horizon West

 
  • Publisher: Cynthia Dailey
  • Circulation: 10k/year
  • Target Audience: Community of Horizon West, Florida.
  • Website: http://horizonwestlife.com

Who is Living in Horizon West?

Living in Horizon West is the community's only printed resource guide created for Horizon Westerners, by Horizon Westerners, and entirely focused on the people and offerings within the Horizon West community. This focus is intentional and meant to nurture community connections for residents as well as support economic development of our hometown, with the vision of helping us all live our best life here in Horizon West.

Continue Reading
 
 

The Palm Beaches Official Visitors Guide

  • Publisher: Sergio Piedra
  • Circulation: 100,000, increasing to 150,000 in 2023.
  • Target Audience: Potential visitors looking to spend a leisure vacation or have a business event in The Palm Beaches (Palm Beach County). Also, we want residents to be our best ambassadors, by learning more about where they live.  
  • Website: ThePalmBeaches.com  

What is your vision over the next five years? 
Easy, have the best visitors guide in the state of Florida! But most of all, continue to drive visitation to The Palm Beaches. Our research shows nearly 50% of those who read our guide come for a visit — we’ll take it for now, but our goal is 100%.

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Global Miami

 

 

  • Publisher: Richard Roffman
  • Circulation: 30,500
  • Target Audience: “C” class executives of multinational companies based in South Florida, having representative relationships in South Florida, and/or doing business with and through South Florida. Target audience also includes members of the International Consular Corp, AMCHEMS, and World Trade Centers throughout the Americas.
  • Website:  www.globalmiamimagazine.com

What is your vision over the next five years? 

To continue the growth in our prime markets here, in key trade cities in the U.S. (i.e., Houston, Dallas, Washington D.C., New York, Chicago, and Los Angeles), as well as key city business districts in Latin America. Soon, Europe and Asia.

What was one of the best articles you published in the past year?

The Great Tsunami in the Nov/Dec 2022 issue.

Continue Reading
 

BOARD MEMBER PROFILE

 

Meet FMA Board Member Jennifer Hunt Murty

Publisher, Magnolia Media Company, LLC
FMA Member Since 2019

  • Magazine: Ocala Style Magazine
  • Circulation: Print 10,000, Digital 12,000
  • Target Audience: Marion County residents
  • Frequency: Monthly
  • Website: www.ocalastyle.com
Continue Reading
 

INDUSTRY NEWS

 

Paper magazine lays off staff, citing economic headwinds

The staff of Paper Magazine, the music and pop culture publisher made famous by the 2014 “Break the Internet” photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It’s the latest in a grim series of layoffs across the media industry.
READ MORE
 

Forbes takeover bid gives foreign funding cover

Forbes agreed to sell itself in a deal that makes it look like the iconic magazine brand is staying in American hands. But two sources familiar with the deal tell Axios the takeover may actually be substantially paid for by foreign investors.
READ MORE
 

German publisher apologizes for fake Schumacher AI interview

A German publisher has fired one of its magazine’s editors and apologized to the family of Michael Schumacher for publishing a fake interview with the Formula One great that was generated by artificial intelligence.
READ MORE
 

Martha Stewart’s swimsuit cover broke the internet. Did it break barriers?

Martha Stewart is breaking boundaries and commanding the social media spotlight yet again, this time with an appearance at age 81 on the cover of Sports Illustrated’s annual swimsuit issue.
READ MORE
 

The Next Lede helps members bring sales students closer to our industry.

FPA and tech partner Column created a robust media sales internship job board called “The Next Lede” and it will host sales internship opportunities from media companies in Florida and eventually all around the U.S. Please upload your 2023 Sales Internship opportunities here

Professional sales students are in the process of looking for summer internships right now, so the sooner the better.

If you have any questions or concerns, please don’t hesitate to reach out to ktower@flpress.com

 

 
 

FMA Can Help with Hiring!

Looking to fill a position? Your FMA member benefits include free job postings at https://floridamagazine.org/jobs/. Just send the job description to info@floridamagazine.org, and we’ll post it, absolutely free!

 
 
 

Tell Your Colleagues about the FMA!

FMA welcomes individuals and companies interested in the Florida magazine industry regardless of in what state they may live or work. FMA members enjoy many benefits including educational opportunities, professional development, networking events, the annual Charlie Awards, and so much more! If you have questions or want to better understand FMA’s membership benefits, please contact Karen Tower at ktower@flpress.com or 321-283-5345

 
 
 

FMA Article of the Day Submission

Submit your articles and covers for a chance to be featured on the FMA Facebook page!

FMA Article of the Day form
FMA Cover of the Day form

 
 

Send us your news!

Send updates of happenings at your magazine to info@floridamagazine.org.

 
 
 
 

1025 Greenwood Blvd, Suite 121, Lake Mary FL 32746

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