LuxeSF
 

DECONSTRUCTING LUXURY WINE

 

Strategies for Marketing & Branding

 

a ZOOM Seminar

 
Luxury Wine Marketing
 

Tuesday, July 21st | 10.00 AM – 11.00 AM

 
 
RSVP
 

Join LuxeSF for this compelling seminar presented by Peter Yeung and Dr. Liz Thach, MW, authors of the recently-published and highly-acclaimed book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding.

 

WHAT YOU WILL LEARN:

  • The size and scope of the global luxury wine market
  • The key attributes and characteristics of luxury consumers, including what they prefer in terms of wine style, branding, and marketing tactics
  • Examples of successful luxury wine brands (with wines priced and selling long-term for $100+ per bottle)
  • The 5P+S Framework to implement a luxury wine strategy
 

FEATURING:

 
 

Peter Yeung (pronounced “young”) is a leading wine business consultant, developing strategic marketing plans and innovative marketing techniques for the wine industry, and host of the XChateau podcast, discussing unique perspectives on navigating the business of wine.  He was previously VP of Strategy & Business Development at Realm Cellars in Napa and Kosta Browne Winery in Sonoma, managing the allocation systems and business analytics functions.  Peter’s love of wine has led him to complete the Wine & Spirit Education Trust Diploma as well as the Culinary Institute of America’s Certified Wine Professional programs.  Born in California, Peter finished his MSc at the London School of Economics and BA at the University of California, Berkeley in Economics.

 
 

Dr. Liz Thach, MW (pronounced “tosh”) is the Distinguished Professor of Wine and a Professor of Management at Sonoma State University where she teaches in both the undergraduate and Wine MBA programs. In addition, she is an award-winning author who has published over 150 articles and 8 wine books, including Call of the Vine, Wine – A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine.  Liz obtained the distinction of Master of Wine (MW) in May of 2011.

 

ZOOM CONFERENCE DETAILS:

 
  • DATE & TIME: Tuesday July 21st
  • TIME: 10.00 AM – 11.00 AM
 

TO REGISTER:

 
  • To view the presentation, please RSVP below and a secure ZOOM conference link will be forwarded to you prior to the program
  • This program is available without fee to all members and guests of LuxeSF
 
 
RSVP
 

PRESENTING SPONSOR:

 
 
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LuxeSF
64 Marin Avenue
Sausalito, CA 94965
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