Hey there,

So many founders I speak to are putting themselves out there:
Posting on LinkedIn, running content experiments, showing up on Instagram or email. But even with all that effort, it can still feel like no one’s really noticing.

It’s frustrating and familiar to so many founders in the climate space, when you’d rather be focused on your mission and not on vanity metrics.

You know that the world needs your product, so why can’t you just keep talking about that, and not hopping on the latest trend?

Here’s the thing: the challenge often isn’t what you’re saying.
It’s that you haven’t found the rhythm or style that lets you say it regularly and authentically.

This report by System1, a leading advertising effectiveness agency, showed that consistent branding increases brand awareness and action intent by 27%. Not through flashy tactics, but steady, recognisable presence.

 

That kind of consistency isn’t just a marketing play and it’s the opposite of going viral.

Here’s 3 steps to building trust online:

1. Show up in a way that plays to your strengths, whether that’s video, or written content

2. Speak in your own voice, not one built to please an algorithm

3. Find a rhythm you can keep, not one you’ll burn out. Build consistency first, then you can scale intensity.

When you do that, people start to remember and trust you, even if they’re not ready to buy yet.

But here’s the part we don’t talk about enough:
Even when someone finally lands on your website or profile… that trust can fall apart fast.

If what they see doesn’t match what they’ve heard, if the tone feels off, or the message changes suddenly, it’s enough to make someone hesitate, click away, or ghost the enquiry form.

That’s what we’ll cover next week:
How to close the loop on your visibility efforts, so the people who find you don’t just visit… they stick around and convert.