On behalf of the TIANS Board and Staff, we extend our best wishes for a peaceful and joyous Holiday Season and thank you for your support of TIANS during 2024. Tourism plays a vital role as a catalyst for fostering peace and understanding between nations and cultures. It is a socio-economic powerhouse, fostering economic growth, environmental sustainability and protecting our unique culture and heritage. As TIANS enters our 48th year of service to the Industry, we look forward to continuing to work with our members and Industry partners across the province, reinforcing the extraordinary impact tourism has in every community across Nova Scotia. Happy Holidays! TIANS Board and Staff
REMINDERS! APPROACHING DATES AND DEADLINES
DIGITAL CONTENT MARKETING PROGRAM
Application Deadline 4pm - Wednesday, Dec. 18!
Tourism Nova Scotia's 2025-26 Digital Content Marketing Program is accepting applications until 4pm tomorrow, December 18. This is your chance to collaborate with TNS to create high-quality videos and photos for your marketing or develop digital campaigns to boost awareness of your business or community. Work with TNS to set shared goals and budget for your project. View full program details, guidelines, and online
application
ACAT WEBINAR - 2024 US CONSUMER RESEARCH
TIANS provincial partners at TIAPEI invite you to join a 60-minute webinar with Margaret Brigley, CEO & Partner, Narrative Research on key findings from ACAT’s 2024 US Consumer Research. Register online for the English Session on Wed., January 8 10-11am AST.
- Discover where visitors from the Mid-Atlantic and New England regions have recently travelled and what their mindset is for upcoming travel.
- Learn about the awareness of, and the likelihood of visiting, each of the four Atlantic Provinces, along with motivating factors for visiting and when travellers are most likely to take a vacation.
- Gain a better understanding of the perceived barriers to consideration for each province, for those travellers unlikely to visit Atlantic Canada.
- Obtain insight on reactions to recall of advertising for the four individual Atlantic Provinces. NOTE: A French webinar takes place on Jan. 8 from 1-2pm, with Claude Perreault, directeur de Narrative Research.
This project has been made possible through funding provided by the Atlantic Canada Agreement on Tourism (ACAT). ACAT is a nine-member pan-Atlantic initiative comprised of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations, and the four Provincial Departments responsible for tourism.
TOURISM INNOVATION PITCH CHALLENGE - 2 COMPETITIONS REMAINING!
IGNITE Atlantic and TIANS are preparing for the final 2 Nova Scotia Tourism Innovation Challenge Pitch Sessions, taking place in January 2025. Sincere thanks to all who took part in the Digby and New Glasgow events. See you in Sydney on Jan. 14 and in Bridgewater on Jan. 28. Click on the following link for full Pitch Competition details and to Register early for the Upcoming Sessions.
WANTED - RED SEAL COOKS & BAKERS!
Serve it Up! is looking for great employers with Red Seal Cooks & Bakers across Nova Scotia to connect with aspiring high school culinary students. In partnership with the Nova Scotia Tourism Human Resource Council (NSTHRC), Department of Education & Early Childhood Development, Labour, Skills & Immigration and the Nova Scotia Apprenticeship Agency, Serve it up! is seeking employers to mentor students for the summer of 2025. Do you employ a Red Seal Cook or Baker eager to share their passion for food and help build the culinary
workforce? Serve it Up! offers the opportunity to hire students for 200 hours paid hours in the summer and beyond! For more information contact Program Coordinator, Pam Searle, pam@tourism.ca Learn More - visit us online.
We hope you enjoyed our 2024 PLACE Podcast Series.
The TIANS Team
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