Welcome to the November edition of the Salamanca Market stallholder news
Hi Everyone,
Christmas is fast approaching and along with the market this Saturday, we will see the city mark the start of the festive season with the annual Myer Hobart Christmas Pageant, which kicks off at 10.30 am and finishes around 12 pm. It will be a busy time in Hobart and I expect that some of the families enjoying the pageant will also make their way to the market. Our market team are also putting together festive activities to happen a bit closer to Christmas. Santa is booked with some accompanying music for Saturday 16 and 23 December and we are working on some targeted promotion. As always we are happy to hear any ideas from our stallholders on making the most of this time of year and I'd invite you to get in touch to discuss at any time.
Lisa Punshon - City Welcome Manager
Above Bright sunshine hats from Boutique de Cashmere.
Santa's Plan for Christmas
Our Christmas promotion is only a few weeks away and we would like to encourage all stallholders to send us some details about what products they would like to showcase in our Christmas promotions.
Please send us some photos and information of your best Christmas products.
Email salamancamarket@hobartcity.com.au
Handmade gifts
The focus will be on a handmade Christmas and we would love to hear from stallholders who have special gift packs or products that they would like us to promote. There are SO many handmade gifts at the market and with over 300 stalls, the market is a one-stop Christmas shop from start to finish! Think handmade pottery, art, woodwork, wool, handmade wines and gins, hand-cooked jams, hand-grown plants, handmade skincare and jewellery - the list is endless!
Christmas elves
Our information booth will be decorated for Christmas and our volunteers will become helpful Christmas elves with an important role! They will be helping our customers find specific products and stalls within the market AND they will also have Santa's special gift guide list. If people are not sure what to get someone for Christmas, they can pop along and see one of our volunteers who will consult Santa's list and suggest some gift ideas.
Dress up your stall
To help make our Christmas markets more festive and fun, please consider dressing up your stalls, pop on a pair of reindeer ears, or add a festive element to the front of your stall. A little bit of creativity to match the season will spread some Christmas joy and could help you make a few more sales.
Christmas cheer
To bring some Christmas cheer to the market, we are planning to have photos with Santa again this year and some Christmas music. This helps bring a happy element to the market and encourages local families to visit and shop while they are there.
Christmas promotion
Our Christmas promotion this year will include some radio ads to encourage local audiences to visit the market for their Christmas gift shopping. We will also be doing quite a lot of social advertising in the lead up to the final Christmas market on 23 December. This will be the perfect time for people to get their last minute gifts and to stock up on all of the fresh produce, berries, drinks, jams and bakery products for Christmas and New Year celebrations.
Christmas tags
Don't forget to tag #salamancamarket in your social media posts so we can see what you are up to and reshare content for you.
Above Some Christmas mice from Sew n Sew.
Watch your money
As Christmas approaches there will be an increase in people shopping at the market and unfortunately also an increased risk of theft and anti-social behaviour.
Rising interest rates and difficult economic conditions can lead to people taking all sorts of risks to get cash. Market stalls can be an attractive target as they are in the open, have stock on display, are often crowded and have minimal security. A few simple steps may help to reduce the possibility of opportunistic theft.
- Keep cash or tills on your person or located in areas with no public access and out of site.
- Carefully consider where you place any high-value stock in your stall.
- Try not to turn your back on customers, this can be a ploy to distract you while they steal from you.
- Report any theft or suspected theft immediately. Reporting to the police and market supervisor with a description, if you have seen someone stealing, will make it easier to identify individuals or groups operating in the market.
Market crew can usually be onsite quicker than police and can keep tabs on an offender while the police are on their way. Stallholders should not attempt to physically confront suspected offenders. If you recognise someone with a suspected history of theft in the market, contact the market supervisor.
Above. Soap cupcakes from Pampersweet Soapcakes.
Free promotion opportunity!
If you haven't updated your website stall website listing on the Salamanca website - this reminder is for you!
To date only 50 stallholders have updated their website listing since we reinstated this feature on our website. This means that some of the information and photos are several years old, out of date, or out of fashion. The form has lots of new information on it and every stallholder needs to complete the form, even if you think your old listing is OK.
Thousands of people each week visit our website to plan their visit to our market. That's equates to nearly 200 thousand each year. Having an up-to-date business listing with current photos and contact details can help customers find you, lead to enquiries and increased sales. Plus its FREE!
- If your stall has changed, or if you have new branding or new products, or if you haven't refreshed your information in the last year, then you need to update your listing.
- Take good photos on your phone, iPad or get someone to take them for you.
- Complete the form and upload the images.
Handy tip - take the photos on your iPad and then use the iPad to fill out the form - that way you can easily attach them and don't need to copy photos across from another device. - Press submit
Above. A wooden dog print postcard from Nitchi
Above. Pink peonies from Southern Flowers and Richmond Cherries.
Social promotions snapshot
Our goal is to share with you some of our promotional work and some statistics for the market. Here is the October wrap.
- Salamanca Market Facebook 90k reach
- Salamanca Market Instagram 7k reach
- Best performing post - our wet weather post telling people we were still open on 20 October with 8.3k reach. It was great to see so many stallholders share this one
- Best performing stallholder interview post - Joyous Healing Hub with 6.3k reach
- 16k visits to Salamanca Market website for October and 97k since April 2023
- Most visited website page for October - Find a stall with 3.6k views- Find a stall | Salamanca Market A good reason to get your website listings updated
Looking for older newsletters?
We have now added the last six months of stallholder newsletters to the stallholder page on our website. This will make it easier for everyone to find past editions and be helpful for those that might miss our regular monthly updates.
Above. Summer hats.
Welcome and farewell
Welcome new licensed stallholders:
- Andrew Rudge, Salamanca Tasmanian Honey, site 15
And we farewell the following licensed stallholders:
Jacqueline Wright, Tasiliquid Gold Honey, site 15
Above Wooden handmade hearts.
Salamanca Market
As Tasmanian as we can make it.
