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Hey there ☀️
Tired of hearing that customers don't care about buying sustainable products? Sian Conway-Wood had a refreshing take on this - that although sustainability is rarely a reason to buy, it is a reason to stay loyal.
In one of her fascinating case studies, she explained how a luxury fashion brand increased life time value by moving sustainability messaging to the post-purchase marketing. Customers then felt good about their choice and post-rationalised their decision, instead of feeling guilted into buying.
If you're looking to get more expert insights on your sustainable product messaging, you can access Sian's workshop and watch back her Ask Me Anything here as part of your membership free trial.
Deals and Fundraising
🐞 Goldman Sachs Asset Management launched its first biodiversity bond fund with up to $500M for green, social and sustainability bonds. Huge win for nature!
🍫 Vytal Global - German reusable packaging company secures €14.2M to expand internationally and boost its technology
🚴 Dance - Receives 12M to scale electric mobility subscription services in Europe, moving towards profitability in 2025
🍛 Tiba Tempeh - Raises 1M from Maven Equity Finance for product development, marketing and sales
Conversation and Inspiration
🎇 The first ever sustainable sequins on the catwalk - courtesy of UK-based start up Sequinova and Stella McCartney
🧴 VC's describe their vision
for the future of plastic recycling, plus explore their database of 70+ plastic circularity start ups
🦸♀️ Sustainability innovator? Of course you are. Your creativity might be the reason you're destined to save the world, according to Solitaire Townsend
🔋 Does the end of Northvolt mean Europe's battery industry is no longer worthy rival to China's dominant EV force?
❎ Feeling political? Vote for your favourite organic product here and let the Soil Association know where your allegiances lie
Spring blossoms are out, and so are we. See ya 👋
What's keeping you up at 4am? 💤
What are you stuck on?
What advice do you need?
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