Introducing The Good Guide to Life Insurance 2026
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The Good Guide to Life Insurance 2026
Most of us check our bank balance, rethink our spending, and promise ourselves we’ll get more organised with money.
But when it comes to protecting the people who depend on us, it’s easy to look the other way. Life insurance sits high on that list - not because it isn’t important, but because it’s uncomfortable to think about.
But life insurance isn’t really about worst-case scenarios. It’s about care, responsibility and peace of mind. It’s about knowing that, if the worst did happen, the people you love wouldn’t also be left facing financial uncertainty.
That’s why we’ve created the new Good Guide to Life Insurance, produced in partnership with ethical financial planners EQ Investors.
The guide explains:
- how life insurance works (in plain English)
- how much cover you might need
- what affects the cost, and
- how different policies fit into a wider financial plan.
- It also looks at something rarely discussed in insurance: ethics. From fossil fuels to arms investment, there are real differences between providers, and they matter.
We also tackle common mistakes, from underinsuring to relying solely on workplace cover, and explain when it’s worth reviewing your policy.
Life insurance doesn’t have to be complicated, expensive or depressing. But it does require intention.
If anyone relies on you - a partner, children, parents, or shared finances - this is one of the most thoughtful financial steps you can take.
You can download your free Good Guide to Life Insurance now.
Good With Money is now on Substack! Follow us for regular ethical money guidance - helping you bank, save and invest in line with your values.
How your tax-free allowance can tackle real-world problems
Each year, UK savers can invest up to £20,000 tax-free through their ISA allowance. For many people, that means choosing between cash or stocks and shares. But there’s another option growing in popularity: using your ISA to support real-world solutions.
The Ethex Innovative Finance ISA (IFISA) lets you invest tax-free in organisations working on social and environmental challenges, from tackling financial exclusion to accelerating clean energy. Your money is invested directly into mission-led businesses, offering the potential for returns alongside measurable impact.
Interest in this approach is rising. In 2025, more than £1 million was transferred into the Ethex IFISA, showing that more savers want their investments to reflect their values as well as their financial goals.
With unused ISA allowances disappearing each April, many people are now asking a different question: what is my money really doing?
Through the IFISA, your tax-free allowance could be helping to fund a fairer, greener future - while still working for you financially.
Capital at risk. Investments are not protected if something goes wrong.
Want to green your money? Meet the ‘Good Eggs’
When it comes to money, more of us are asking a different question. It’s no longer just about returns, but about impact too - where our money goes, who it supports, and the kind of future it helps to create.
That’s where the Good Egg mark comes in.
Created by Good With Money, the Good Egg is an independent seal of approval for financial providers that meet high standards for people and planet. It cuts through greenwashing and marketing spin, highlighting organisations that genuinely put ethics into practice.
To earn the mark, companies undergo a rigorous assessment that looks at how they operate in the real world — from what they finance and invest in, to how they treat customers, staff and communities.
Good Eggs span banking, savings, pensions, investing and financial advice. Organisations that have earned the mark include business bank Unity Trust, online pensions provider PensionBee, sustainable bank Triodos, Ecology Building Society, clean energy investment firm Thrive Renewables, and ethical financial advisers EQ Investors, Path Financial and Switchfoot Wealth.
Curious what it takes to be a Good Egg, or whether your company could join them? Find out more here.
Featured guide:
The Good Guide to Financial Wellbeing for Women
For many women, money has to stretch further. Lower average pay, smaller pensions and time out of work for caring responsibilities can all affect long-term financial security.
But there’s also good news. Research shows that when women invest, they often achieve strong long-term results. With the right support and information, those strengths can translate into lasting financial independence.
That’s why we’ve partnered with EQ Investors to create the Good Guide to Financial Wellbeing for Women - a practical, accessible resource designed to help you build confidence, grow your wealth and take control of your financial future.
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