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Hey there ☀️
It feels like most small businesses owners have had a run in with ads. Thankfully, many of them have lived to tell the tale, but are wary to try again.
It starts off with hearing others rave about them, boosting a few Instagram posts, following some generic advice, and then watching your budget disappear without a single sale.
To banish the ghost of ad campaigns past, we've assembled some business and marketing experts to guide you through.
Join experts Sian Conway-Wood and Nicholas Ross on the 24th of April as they bust the biggest marketing myths holding product founders back, and share practical strategies you can apply straight away.
From decoding budgets to using storytelling for stronger ROI, this session is packed with honest, tried-and-tested advice that works for sustainable product founders.
Deals and Fundraising
🌳 Lush USA announced a partnership with INARSAC and Open Forest Protection to support agroforestry in the Peruvian Amazon
🌱 Lantmännen has won a €50 million loan from the European Investment Bank for a pea protein factory, the goal is to process 40,000 tons of peas annually by 2027 to improve EU food security
🩲 Refiberd secured $300,000 from eBay to scale their recycling company, using artificial intelligence that sorts fabric
Conversation and Inspiration
🩳 No more fossilised gym gear lying under your bed for years, Under Armour and Unless want to make sure gym kit can decompose
🎒 Brewing up a new
biomaterial from beer byproducts, how would you style this leather-look bag?
🛒StartupCPG's podcast reveals how consumer products could be affected by tariffs (recorded pre 90-day pause - phew!)
✅ B Lab UK launches their newest standards making it harder to gain accreditation. The move comes after pressure to reform and demand better from some greenwashing businesses
Bye for now!
What's keeping you up at 4am? 💤
What are you stuck on?
What advice do you need?
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