DIGITAL PRESENCE

Your Website is More Important Than Ever

The last two years have supercharged the importance of having a quality digital presence.

While your Google Business profile and Facebook page remain key pillars of the marketing mix, your business website is the only online channel that offers full control over how your brand is presented to the world.

Simply put, a high performing website is essential to running a successful and sustainable business. This week we're looking at ways to review, streamline and optimise your website as a tool for patient acquisition.

PROVISION GUIDE

Ingredients for a Great Website

Today’s online users are both time-poor and overwhelmed with choice.

A great website layout - with clear paths for navigation and engaging imagery - will keep users on your site for longer and convert them from web browsers into customers.

This guide explains the key considerations to having a successful website.

WEBSITE GUIDE

DIGITAL TOOLS

Self-Assess Your Digital Presence

Is your digital presence translating to new patient traffic?

You want your website to present you in such a professional, comfortable, and user-friendly manner that booking an appointment is a no-brainer.

We've gathered the essential tools to self assess the performance of your website, Facebook and Google My Business.

SELF ASSESS NOW

EYECAREPRO WEBINAR

Outsource Your Digital Marketing

When it comes to having an effective website, you don't need to go it alone.

ProVision’s partnership with EyeCarePro is a proven way to streamline and enhance your website for patient acquisition.

You also get tailored advice from an Australian-based Digital Marketing Specialist and greater visibility on marketing spend and results.

Register for the webinar on April 6th at 6pm AEST to find out how you benefit from this exciting new partnership with EyeCarePro!

REGISTER FOR WEBINAR

MARKETING

Campaign Registrations Now Open!

Promote the unique value of your practice to the local community. We're excited to share a brand new look for the upcoming campaign period, where we're offering a series of eye-catching designs that tell your story.

We worked with a local illustrator to create a style that is bright, welcoming and community-focussed. This is a fantastic chance to get fresh eyes on your practice!

Registrations are open right now on ProMarket and will close on April 10. Banners will arrive in practice in the first week of May, with ProMarket templates and the Campaign Resource Hub made available in early April.

ORDER ON PROMARKET

PROVISION EXCLUSIVE WEBINAR

Managing Myopia with MiSight 1 day

Young, progressing myopes come in many forms yet all need to have the axial elongation of their eyes minimised to the greatest extent possible using effective, evidence-based treatments. Facilitated and led by CooperVision® Professional Services, this workshop outlines the MiSight 1-day lens and presents several case studies for consideration. Using small-group interactive discussions, participants discuss possible management approaches.

Date: Tuesday 5th April
Time: 7:00-8:30pm (AEST)
CPD Information: 1.5 Hours interactive CPD accredited

Please note that this event is for ProVision accredited MiSight® practitioners only.

REGISTER FOR WEBINAR

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