Dear Deans and Esteemed Colleagues,

I share with you highlights of the latest Department of Marketing faculty scholarship that advances knowledge and contributes to business practice, consumer welfare and policy; and enriches classroom learning experiences that build bridges between the academic and business community.

Sincerely,

Joydeep Srivastava
Robert L. Johnson Professor of Marketing
Chair, Department of Marketing

SELECT FACULTY HIGHLIGHTS

Video advertisement liking

• Vinod Venkatraman | Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics. Journal of Marketing Research.

Measuring trustworthiness of microenterprises

• Xueming Luo | Introducing machine-learning-based data fusion methods for analyzing multimodal data: An application of measuring trustworthiness of microenterprises. Strategic Management Journal.

SELECT CASE STUDIES

• Four Visions’ Plant Medicines: Overcoming Western Cultural Challenges Through Disruptive Marketing: Dennis Paris, Jennifer Sundstrom-Fitzgerald, Sheri Lambert, Denise Donaghue and Sriharsha Malladi
   

• Revolutionizing Sustainability: Ball Aluminum Cup’s Impactful CSR-Driven Value Proposition: Sheri Lambert and Neha Mitttal

STUDENT AWARDS

The Fox School's American Marketing Association (TU-AMA) chapter received the following awards at the 2025 AMA International Collegiate Conference: 2nd place Case Competition, 2nd Place Undergraduate Research Poster Competition and Honorable Mention in the Marketing Strategy Competition.

TEMPLE NOW

View the previous issue of scholarship and research from the Department of Marketing.

Learn more about the Department of Marketing at the Fox School of Business.