ADIA CELEBRATES 10 YEARS OF THE INDUSTRY-FIRST TRUST MARK

 -Trust Mark rebranded as the symbol of privacy, quality and ethics in research and insights-

In 2014, the Australian Data and Insights Association (ADIA, formerly AMSRO), the peak body for the market and social research industry, launched an industry Trust Mark,  a pioneering initiative that stands as a unique seal of quality and integrity. Ten years later, the association has rebranded, and the updated Trust Mark remains a symbol of Privacy, Quality, and Ethics in research and insights.

The Trust Mark guarantees organisations who use market and social research to support decision-making that they engage with a research and insights company that firmly adheres to the highest ethical standards, particularly in privacy law. It also assures them that their data is safeguarded, reinforcing confidence and trust.

ADIA President George Zdanowicz said: “We are pleased to present an updated Trust Mark logo that identifies the three key areas our members comply with—privacy, Quality, and Ethics. With data and privacy concerns and cybercrime ever-increasing, now more than ever is the time to reassure research buyers and participants that they are working with legitimate, professional research organisations they can trust.

“The ADIA Trust Mark compliance standards reduce risk for research buyers and, importantly, for people who engage in research. With privacy laws set to change and consumer trust critical to our industry, the ADIA Trust Mark initiative continues to help members protect the Australian public and clients.”

ADIA member companies are dedicated to upholding the Trust Mark criteria, which include:

1. Adherence to the Privacy (Market and Social Research) Code and submitting an annual compliance questionnaire.
2. An annual independent audit to the International Standard for Market, Opinion and Social Research certification (ISO 20252:2019).
3. On-going compliance with the industry Code of Ethics.

For ADIA's small business Trust Mark members, qualification to the Qualified Professional Researcher (QPR) certification is required (replacing the ISO 20252 criteria).

ADIA remains committed to enhancing its support for members, as evidenced by its recent announcement of a new certification program to ISO 27001, the global standard for information security and technology. ADIA also plans to collaborate closely with the Office of the Australian Information Commissioner (OAIC) to ensure its co-regulated Privacy Code aligns with the proposed Privacy Act changes.

As a condition of membership and to reduce risk, we recommend
you use an ADIA Member organisation.