No images? Click here ![]() BEHIND-THE-SCENES SPOTLIGHT: PROFESSIONAL FIGHTERS LEAGUE From ROOSTER to ringside: A firsthand look at SMT's PFL operationsThanks to Nicole Walker, SMT Marketing Content Manager, for this report and photos. Thanks to SMT Video Editor Shaun Bales for the highlight reel. Even if you don’t follow the PFL (Professional Fighters League), you probably know that SMT has partnered with the league for almost a decade, helping them push the boundaries of the fan experience in some really exciting ways. Our partnership began in 2018, when SMT introduced scoring to the league and powered the first-ever SmartCage—a unique system new to mixed martial arts that used SMT sensors to deliver real-time biometric and positional data. ![]() Over the years, we expanded our technology to include kick and strike speed, strike counts, fighter tracker, Fighter Performance Rating (FPR) and the GOTO Betting Board. While PFL’s budget cuts have shifted the scope of our products and services in recent years, our 2025 deliverables still showcase SMT's innovative approach to MMA, including FPR, punch stats, our SportsCG graphics publishing system, a stats prompter and the ringside clock. Nicole Walker, left, works onsite at an NASCAR event. Much of this work happens remotely from ROOSTER, SMT’s Durham-based production studio. That’s where a team of seven operators—including four font operators, one stats operator, and two FPR/stats operators—input stats and graphics for the show. A PFL font coordinator is sent by the league, working closely with the producer and director to sell the right graphics at key moments. SMT intern Zach Wilson, left, and SMT Remote Ops II Kyle Henn in front of the cage in Charlotte. Kyle serves as Tech Manager at each event location, ensuring the hardware runs smoothly and keeping the remote team in sync with the production crew. ![]() Since we didn’t have an SMT operator working ringside, I spent most of my time in the production truck, but I made sure to step inside the arena to watch a fight up close and experience that live energy. Last Friday, Nicole met with Kyle onsite in Charlotte for PFL 9 to learn how his responsibilities differ from those of the ROOSTER team, as well as how the hardware in the truck powers the stats, graphics and clock that are essential for both the in-venue and broadcast experience. Kyle walks through his setup, explaining each piece he monitors during the show. From the bugs, fonts, feeds and stats to the ringside clock, he explains how every element works together to produce the graphics and enhancements that are essential in telling the stories of the fights that make PFL so thrilling to watch. In 2024, while capturing content in ROOSTER during the 2024 regular season opener, I was amazed by how locked-in the operators were—some with headsets on inputting stats and scores, others clicking through screens to track distance around the cage. Their intensity and focus was palpable, even as they worked remotely without the benefit of being onsite and feeling that same adrenaline. Moving from the truck to the ring and comparing it to what I’d experienced in ROOSTER gave me a much clearer picture of how everything comes together. It was a valuable experience that sparked new ideas for how we can showcase SMT’s technology and expertise across our marketing channels. As we’re seeing a shift from photo to video content, my goal is to find more creative ways to share SMT's stories, whether through our website, social media channels or in our newsletters. SMT’s Isaac Wesley using a controller to input scoring from ROOSTER last season. Timeline: SMT & PFL Innovation2018 – SmartCage™ Debut 2019 – Live Punch Speed Tracking 2020 – Cagenomics™ Expansion 2021 – Fighter Performance Rating (FPR) 2021 – OASIS Platform Integration 2021 – Kick Speed Tracking (Beta) 2022 – GOTO Betting Board 2023 – Graphics Refresh & Punch Speed Sensor Upgrade 2024 – Comprehensive Services Package
2025 – Streamlined Deliverables ![]() IN THE NEWS: CINCINNATI OPEN ![]() SMT powered the 28-foot LED display inside the Cincinnati Open’s new fan plaza. SMT expands LED display presence at Cincy OpenBy Rob Schaefer, SportsBusinessJournal SMT, in its 36th year as a technology services provider of the Cincinnati Open, has expanded its presence at the Lindner Family Tennis Center in the wake of the recently completed $260M infrastructure upgrades to the grounds. New for 2025, SMT is powering a new 28-foot video board in the tennis center’s fan pavilion; has lifted its overall number of LED displays on-site to 101 (up from 81 in last year); expanded its serve speed display systems to cover every competition court; and increased its number of practice court displays to cover every practice court. In all, SMT, which works with 40+ ATP/WTA Tour events, is responsible for more than 9,000 square feet of LED displays and 44 million pixels on-site. “[The focus for 2025] was really establishing a number of screens for us to help educate and inform fans in an entertaining way in specific locations,” SMT Senior Business Development Manager Stephen Kemper told SBJ. “Really, this is establishing the base of what fans can expect for years to come.” Upon signing a four-year renewal with the tournament that starts this year, SMT also invested in a new, 600-square-foot production studio under the Cincinnati Open’s Grandstand court, Kemper added. From this space, SMT will remotely produce content programmed for screens inside all of the tennis center’s courts except for P&G Center Court. SMT also handles scoring/data distribution and serve clock displays for the tournament. Coming out of 2025, Kemper said he and Cincinnati Open COO Jansen Dell will discuss further ways SMT can enhance the fan experience on the grounds. SMT invested in a 600-square-foot production studio under the Grandstand court. ![]() ![]() NOMINATE A COLLEAGUE (OR YOURSELF!) Click here to anonymously nominate someone to be featured in Talent Spotlight! ![]() Events and Remote TeamsWe are staffing 32 events this week. Safe travels to all! ![]() |