Dear Deans and Esteemed Colleagues,
It is with immense pleasure that I share with you some of the scholarship coming out of the Department of Marketing at the Fox School of Business, Temple University. The Department of Marketing, comprising nine tenured and tenure-track faculty and thirteen non-tenure track faculty, offers programs at the undergraduate, graduate (MS in Digital Marketing) and doctoral (Ph.D.) levels.
Our faculty members publish groundbreaking research in the top journals in marketing that advances knowledge and contributes to business practice, consumer welfare and policy. Our faculty members are also active in publishing business cases with Ivey Publishing, a publishing leader that not only enriches classroom learning experiences but also builds bridges between the academic and business community.
The newsletter provides only a glimpse of the faculty scholarship and I hope that you visit our department website for a more complete list of faculty achievements.
Sincerely,
Joydeep Srivastava
Robert L. Johnson Professor of Marketing
Chair, Department of Marketing
FACULTY HIGHLIGHTS
How to get consumers to behave sustainably
- New hire Elina Hur, PhD Cornell University | My research examines how to nudge consumers to make sustainable choices and behaviors.
Earning-while-learning in marketing promotions
- Xueming Luo | Deep Reinforcement Learning for Sequential Targeting. Read in Management Science
A nudge in the right direction
- Crystal Reeck | Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps. Read in the Journal of Marketing
CASE STUDY
Ehmke Manufacturing Company: Strategic and Marketing Dilemma—Make or Buy
Dennis Paris, Jennifer Sundstrom-Fitzgerald and Sheri Lambert
The case provides insight into managerial decisions in marketing and other business areas, including the "make-versus-buy" manufacturing option and its internal and external drivers. It exposes students to challenges affecting brand equity, demand, and perceived value in both B2B and B2C contexts. Get the full case.
KNOWLEDGE HUB
Encouraging App Adoption is as Simple as 1,2,3
When installing new apps, many consumers do not enable important features. Can simple nudges influence their behavior? Get the answers.
