PLUS ProVision & EyecarePro Partnership + Annual Supplier Meeting and more.
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CUSTOMER JOURNEY
How to Delight your patients
In this edition, we focus on the last 3 segments of the customer journey wheel, which play a very important part in the completion of the patient journey in your practice. When delivering a memorable customer experience, you will leave your patients with a lasting impression of WOW!
WOW ME! MODULE 7
Compliment Me at Purchase
In this ProLearn module, we will take you through why you would compliment a patient at purchase, what would you compliment them on and strategies to complimenting a patient at the time of purchase.
This document is a prompter for a team training discussion to brainstorm ideas and strategies to helping the team share in the patient's excitement and reiterate the benefits of the purchase.
WOW ME! MODULE 8
Compliment Me at Collection
In this ProLearn module, we will take you through why complimenting the patient is important and strategies for complimenting a patient at the time of collection.
Use this team discussion guide to come up with techniques when the patient is collecting their frames such as placing the frames on the patient, making any necessary adjustments and providing follow up care.
WOW ME! MODULE 9
Surprise Me
In this ProLearn module, we will take you through how to surprise your patient through the customer journey, how to surprise your patient with products and how to surprise your patients during their visit.
Use this team discussion guide to help the team to develop methods to maintain contact and generate ideas to provide special treatment to ensure a return purchase.
DIGITAL MARKETING
Upgrade your online presence
Over 97% of consumers use online search to find local businesses.
Having a strong online presence is a crucial component of your marketing strategy. A high-performing website is essential for search marketing as it captures potential patients and funnels them to contact your practice. Once captured, your potential patient needs to see a web presence that portrays why your services and associated products are so compelling – and converts that browsing consumer into a patient.
The below webinar was conducted on April 6 2022 and explains in detail this exciting digital marketing solution.
To express your interest in this exciting marketing solution please email for a no-obligation discussion with Euan McDonald-Madden at ecp@provision.com.au or call (03) 8544 3917
NETWORKING
ProVision Member Meetings
It has been far too long since many of our members have had a chance to meet in person.
This member networking event is, first and foremost, an opportunity to reconnect with your peers and the ProVision team. It is also a chance to receive essential supplier updates and discover what is next for ProVision. ProVision's CEO, Frances Mirabelli, will be attending each event, along with other ProVision team members.
Register below for the upcoming Member Meeting in your state:
- VIC Wednesday 4th May REGISTER HERE
- SA Thursday 12th May REGISTER HERE
- WA Monday 16th May REGISTER HERE
- QLD Tuesday 25th May REGISTER HERE
- TAS Tuesday 31st May REGISTER HERE
The member meeting for NSW was originally planned to coincide with OShow22. However, we will need to reschedule due to venue restrictions, and will advise the new date and location in the coming week.
PROVISION EVENTS 2022
Annual Supplier Meeting
On 22 March ProVision held its annual supplier meeting with all Preferred Supplier Partners here in Melbourne – this was the first collective gathering of supplier partners since Covid arrived in March 2020!
As with previous years, the event was designed as an opportunity for all Supplier Partners to meet with the wider ProVision support team and to network with peers after such a long period of absence. After some key business insights from ProVision Merchandise Manager Tony Jones and Business Services Manager Mark Corduff, suppliers received an update from ProVision Chair Ian Bluntish before hearing from new CEO Frances Mirabelli.
Supplier Partners were reminded that they are a critical factor in ProVision’s ongoing ability to keep practices profitable and sustainable, and ProVision recognized that they have faced their own challenges over the past two years (mainly supply problems and pricing pressures). The challenge in the year ahead will be to continue to work with each other in a sustainable and mutually-beneficial manner to support ongoing practice growth and prosperity. The evening was enjoyed by all present and prompted some interesting discussions, proving to be a worthwhile event.
PROVISION SUPPLIER PARTNER
New Supplier Partner Lumenis
Former Referral Partner Lumenis is to become an official Preferred Supplier Partner as of 1st May 2022.
As the prevalence and treatment of Dry Eye disease continue to grow in the market, Lumenis provide ProVision practices with an opportunity to develop and refine this area of special interest to build patient satisfaction and attract new business.
With many ProVision practices already highly endorsing the Lumenis offer, this appointment is a logical next step in supporting independent growth. We look forward to working closely with Lumenis in the period ahead. Below is what Richard New, Lumenis BE ANZ Country Manager shared about the relationship with ProVision.
“Lumenis are thrilled to extend our current relationship with ProVision and its members to that of an official Supplier Partner. As the pioneer of IPL, we are excited to be the first & only manufacturer/supplier of light base technology to gain FDA approval, as well as TGA listing for the management of dry eye disease. We look forward to working with ProVision and their members to help grow and elevate dry eye, whilst continuing to improve the quality of life of Australian patients with our patented OPT technology – OptiLight.
For more information on Lumenis and Dry Eye Lumenis Optilight information, click HERE
Provision members are also encouraged to register to attend the next round of Eye Spy Dry Eye events in Brisbane and Adelaide during Q2:
A full listing of Lumenis key contacts and their
details can be found HERE
For more information on the official virtual launch of OptiLight within Australia click the button below.
