Above the fold?

Above the fold results — View Online / Share on Twitter / Subscribe

#abovethefold

Hello!

Thanks for clicking on our previous email to share your screen size and where the 'fold' was on your device. Here is a quick summary of the results, full article here.

The results have shown that around 410px would be our ‘email fold’, receiving 12% Clicks within the first 25% of the email.

Although there did continue to be an even spread of clicks between 410px and 1600px, with 80% of recipients continuing to engage this far down the email.

With different app User-Interfaces taking up different amounts of screen pixels all around the email content, seeing only 1/4 to 1/2 the screen size as the normal amount of email content a user sees when they first open an email makes sense.

But when the content is good - mobile email recipients know to scroll...

1500 Clicks

We’re aware some recipients did click more than once across different devices, and we hope this made the experiment even more insightful.

125 View online clicks

Our View Online CTA received the highest amount of clicks at 125, this always generates a high CTR for us and is why we continue to place it at the top of the newsletter.

Full Results and Tips