No images? Click here JCDecaux INFORM – a quarterly resource for industry decision makers, sharing the latest in Out-of-Home effectiveness research. Interesting times is the theme of our Neuroscience research Gary and I have been sharing with the market this quarter. This is an Englicised adaption of a Chinese curse that translates most closely to ‘it is better to be a dog in times of tranquility, than a human in times of chaos’. Interesting, chaotic, new normal, unprecedented. Whatever times we are living in, they’re definitely throwing our industry curve balls. Despite this, we’re pushing on with our plans, that Matt and I have been chatting to most of you about recently. Below is some more info on what’s planned for JCDecaux, as well as some interesting reading on our radar. Victoria Parsons JCDecaux Neuroscience Study – Large Format Memory Encoding and Priming for MobileWe’re excited to have this in market and have taken most agencies through findings. Long story short: Large Format delivers memorable campaigns, in a glance. Neuro Insight describes an ‘emotional horsepower’ when campaigns are delivered on large screens in the context of the outdoor environment. When primed by Large Format, mobile advertising becomes more effective and memorable, achieves deeper emotive connections and mobile executions are de-risked. We’re happy to take you through the specifics at any time or present to digitally focused clients. JCDecaux Programmatic Roadside: launched March 2022Our programmatic roadside capability is live and seeing buoyant demand. JCDecaux Programmatic supercharges the ability for campaigns to tap into contextual opportunities or to target specific audiences. Need more info? Reach out to Kurt or Max to find out more. We’re keen to look at some local case studies so please let us know if clients may be interested. Channel BLT. OOHMAA ROI Study. Three channels work best togetherIf you missed this presentation in February, it is definitely worth a read. OOHMAA commissioned Analytics Partners to understand the ROI of Out-of-Home and multi-channel campaigns. Based on real campaigns and business outcomes, it concludes that the best campaigns embrace TV, digital and Out-of-Home. Good alone, better together, the BLT combo. (This is my analogy, not Analytic Partners!) If you’d like to arrange a client or agency presentation, please chat Pandemic Impacts Out-of-Home Appreciation: OAAAAn interesting study showing perceptions of the outdoors and Out-of-Home media post pandemic. 69% say their awareness/appreciation of their surroundings has increased and 45% say they are noticing Out-of-Home advertising more. America is ahead of us on a recovery timeline, or at least ahead of us in terms of acceptance and a return to normal lives. We plan to replicate parts of this study as soon as we see our Omicron peak reducing. Predictions for Out-of-Home trends in 2022A round up of 2020 Out-of-Home predictions from a range of markets:Online actions: Out-of-Home influence as online shopping growsNZ Post tells us that 2021 saw an increase of 71% in online shopping, from a base of a record 2020. This study from Posterscope looks at how Out-of-Home can lift online actions in a pandemic accepting world. JCDecaux Intelligence: NZ Projects underway in 2022Brand codes study with Neuro Spot to understand the impact of brand codes in driving mental availability. Insights into the best creative approach for Out-of-Home. To present to market April 2022. Airport Effectiveness study – contextual flight based creative. A new partner study for 2022 looking at outcomes for brands that tap into contextually relevant messaging. To present to market April 2022. Perceived Quality study with Pure Profile to understand how larger formats influence perceived quality for
FMCG brands. To present to market May 2022. © JCDecaux New Zealand, 2020 |