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In this month's Vision: 2025 newsletter: 

  • Industry Green Leader Q&A with Mia Frogner, Head of Sustainability at Øya Festival
  • Guest Blog: Jess Jones, Event Manager at Greenbelt, on their sustainability journey and creating their first Impact Report 
  • Sustainable Event Summit #SES23: Free Registration is open
  • New Environmental Chapter for the Purple Guide is  is open for feedback  
  • Resource Spotlight: Yourope launch European Festival Green Roadmap 2030
  • Sustainable Suppliers: Event Map Studios integrate sustainability into event layout tools  
  • Resource spotlight: Greenbelt Festival release first sustainability impact report 
  • Case Study: Future Festival Tools spotlight on Øya Festival's 100% renewable energy 
  • Fusion Festivals Case Study: Your Planet at Superbloom, Germany
  • Selected news, jobs, events, and comment from across the live events industry and beyond.

Get in touch with your questions and suggestions at info@vision2025.org.uk

Green Leader Q&A #34: Mia Froger, Head of Sustainability, Øya Festival

In this month’s Green Leader Q&A, we speak to Mia Froger, Head of Sustainability at Øya Festival, a 20,000-capacity event in Oslo, Norway.  Mia has worked for environmental action for over 20 years, she has a passion for regenerative food production and has written three books about sustainable food, she brings her expertise in this area to inform the food & drink strategy at Øya. Read Mia's answers.

Øya Festival recently featured in the Future Festival Tools Green Festival Stories for phasing out diesel generators by connecting to the grid read the case study. 

In June we spoke with Artur Medes at Boom Festival Read Artur's answers

Guest Blog: Jess Jones, Event Manager, Greenbelt Festival

In this guest blog, we speak with Jess Jones, Event & Sustainability Manager at Greenbelt, about her sustainability journey with the Festival.  Jess shares her process and progress in gathering data for, and creating Greenbelt’s first impact Sustainability Impact report, plus their plans for next season. Read Jess's blog here.

Photo credit: Greenbelt Festival

New Environmental Chapter of the Purple Guide – Industry Consultation Open FOR FEEDBACK

Vision: 2025 has been commissioned by the Event Industry Forum’s (EIF) Purple Grants Fund, to write a new chapter of the Purple Guide on Environmental Sustainability for events. It is intended to provide basic level guidance on best practice and signpost to resources to support event organisers.

A draft has been prepared by an industry working group and is available to the industry for comment until Friday 1st September. Feedback will be reviewed in September and the chapter will be published on the 18th of October 2023. Download the draft and share your feedback

Sustainable Event Summit 23 Open for Registration

Outdoor event professionals can register to attend a free, action-focused day at SES 23 presented by Vision: 2025 at The Showman’s Show.

SES 23 brings event organisers, suppliers, local authorities and experts together to share the latest innovations, drive best practice, and shape the industry response to the climate emergency.

The SES 23 program includes the official launch of the new Environmental Chapter of the Purple Guide, a keynote from EarthPercent’s Cathy Runciman, a climate communications panel collaboration with Music Declares Emergency, a Julie's Bicycle presented session on climate justice, a 'Green Leaders' workshop on establishing industry standards, and sessions on food sustainability and battery technology: Free Registration

Powerful Thinking Featured News

A Quick Guide to Smart Power Planning

A simple five-phase plan for planning smarter power provision for events, shared by Tim Benson, Chair of Powerful Thinking and Energy & Environmental Consultant at ZAP Concepts & SMART Power:  S....site design M....monitoring A....advancing R....reporting T....taking risks. 

Read the blog on the Powerful Thinking website. 

Resource Spotlight: Greenbelt Festival's Sustainability impact report for 2022

Greenbelt Festival has released its 2022 Sustainability Impact Report, sharing data and plans for the future: Read the full report. 

Resource Spotlight: Yourope's European Green Festival Roadmap 2030

Yourope, the European festival association, has released the European Green Festival Roadmap 2030, a comprehensive guide designed to assist European festivals and events in adopting sustainable practices.

Developed as part of the “Future-Fit Festivals” project, the roadmap aligns with the EU Green Deal’s emissions reduction target of at least 55% by 2030 and incorporates the United Nations’ Sustainable Development Goals and industry requirements.

The roadmap is the result of collaboration between Yourope, A Greener Future (AGF), Greener Events Norway, and the GO Group (Green Operations Europe) think tank. Download the Roadmap HERE. 


Event MaP STUDIOS: sustainability integrated into event layout tools

Event Map Studios (EMS) event layout tools quickly and easily create, manage, analyse, and share compliant event layouts to scale. Their software integrates sustainability expertise into the actual task of laying out events and can provide event organisers with information and feedback in real time. The sustainability aspects of an event can also be automatically shared with audiences to raise awareness and engage event-goers in initiatives. Read the full case study HERE

Fusion Festivals Case Study: Your Planet at Superbloom Festival

Each month we feature a case study from the FUSION – Festivals as Social Innovation Incubators project. This month we look at the 'Your Planet' project at Superbloom Festival, Munich, Germany (capacity 50,000). 

Superbloom devotes half of its program to non-musical content. These include an area that sees itself as an interactive playground for sustainability projects, social initiatives and innovative thoughts about our future ‒ it’s called YOUR Planet. Read the Superbloom case study on the Fusion Festivals website. 

Future Festival Tools Case Study: Øya Festival Norway

Øya Festival, Norway (capacity 20,000), phased out the use of diesel generators by connecting to mains power with support from the local government and energy supplier. Øya began the project in 2009 and by 2011 they were running on 100% renewable energy via a Green Tariff through mains power. Read the full case study

Photo credit: Helge Brekke for Oya Festival


Our selected news picks from across the Live Events Industry and beyond, including jobs, blogs, reports, and what the Vision: 2025 team has been watching, listening to, and reading this month:

Greener gigs? How the music business is tuning into climate action, article in Context HERE

New waste data recording tools released for Vision: 2025's citizen-science call for Festival Waste Data. Event organisers can get involved & receive the tools HERE

New European Vision of Touring set out by pan-European organisations, including improved mobility for artists, in IQ Mag HERE

Music Declares Emergency's Fan Club for Climate join Pulp and Black Pink at Finsbury Park - read the blog HERE

Julie’s Bicycle is looking for a communications agency or freelancer. Find out more HERE

How music festivals moved from the margins to the mainstream: The Reason's to be Cheerful Podcast (Ed Milliband & Geoff Lloyd) features Chiara Badiali (Julie's Bicycle), Kate Osler (El Dorado Festival) & guests HERE

Access All Areas Backstage: The first episode of AAA's new podcast features Freddie Fellowes, Founder of Secret Garden Party HERE

European ‘greenlash’ brewing after two years of real progress on climate, article in The Guardian by Nathalie Tocci HERE.

Our newsletter reaches over 3,700 UK event professionals interested in sustainability. Send jobs, events, resources and articles to feature here to: info@vision2025.org.uk.