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August 2026  |  Newsletter No. 38

 

Baker Retail Rundown

Stay in the know with monthly challenges and noteworthy news from the retail industry.

Curated by our talented Penn student analysts.

SUBMIT HERE: August Retail Challenge
 
 

As America Goes Direct With GLP-1s, Walmart, Costco, Amazon Will Be Big Weight-Loss Winners 

As employers drop GLP-1 coverage, patients are shifting to direct-to-consumer programs — and retail giants are racing to fill the void. With programs starting as low as $25/month, Walmart, Costco, CVS, and Amazon are all positioning to own that recurring spend.

 

To Keep Growing, Incoming Best Buy CEO Says He First Wants to Go Smaller 

Incoming CEO Jason Bonfig is signaling a strategic reset: smaller store formats, more investment in advertising and customer experience. A notable rethink for a big-box electronics retailer still searching for its post-pandemic identity.

 

From Gucci to P&G, Consumer Earnings Echo the Uncertainty Shoppers Feel 

A sweeping read on Q2 earnings season: Gucci showed improvement boosting Kering, but the broader picture is pressure across the board — tariffs, softening demand, and uneven global performance. The macro uncertainty consumers feel is showing up directly in brand results.

 

Reformation Opens Flat in NYSE Debut; CEO Says Company Is 'Ready to Scale' 

Sustainable women's fashion brand Reformation priced its IPO at $15 and closed essentially flat on day one, raising $210.9M under ticker "REF." A closely watched test of whether sustainability-led, DTC-native fashion can work as a public company.

 

Starbucks Raises Outlook as CEO Says Chain Is Winning Back Customer Loyalty 

North American comps up 8.1%, full-year EPS guidance raised to $2.55–$2.65. Brian Niccol's turnaround is showing real results — 1,000+ café renovations completed, more planned. "This was the quarter our momentum became truly measurable."

 

How Fashion Schools Are Recruiting a Skeptical Generation 

Fashion schools are reinventing the runway to keep up with a fast-changing industry, blending AI, social media, and real-world retail experience into the classroom. As fashion careers become more competitive, they're betting that hands-on skills and industry connections will give graduates an edge.

 

Cosmoprof NA Signals Beauty’s Next Growth Drivers, From Smarter SPF to Fragrance and K-Beauty

At Cosmoprof North America 2026, beauty leaders highlighted trends. Elizabeth Miller (W06), VP & DMM of cosmetics at Bloomingdale's, noted the growing influence of K-beauty and consumer demand for beauty technology that enhances skincare routines. The event reinforced the industry's focus on innovation, efficacy, and products that deliver measurable results. 

 

K-Beauty Products Are Becoming Mainstream in the U.S. Why There May Be Even More Growth Ahead 

U.S. K-beauty sales hit $2.8B in early 2026 — up 48% year over year — with Olive Young's first U.S. store in Pasadena drawing 6,000 shoppers on opening weekend. Morgan Stanley projects the category could reach $4B by year-end, as Ulta, Sephora, Walmart, and Costco all race to expand their assortments.

 

Walmart Beats Costco at Its Own Game

Costco's membership-only model generates billions that account for a large share of its profits. Walmart has adopted a different approach by offering Walmart+ alongside its traditional retail business, allowing non-members to shop while encouraging memberships with perks. This strategy has boosted membership revenue and customer spending, giving Walmart a diversified revenue stream combining Costco's membership model with the flexibility of a conventional retailer.

 

QVC Group Nears Bankruptcy Exit With Approved Restructuring Plan

QVC/HSN owner got court approval to exit Chapter 11 with debt slashed from $6.6B to $1.3B and a new $600M credit line. The cord-cutting era took down a TV shopping giant — now it's betting on live social commerce to survive.

 

US Retail Sales Rise Modestly as Consumers Spend Less on Gas 

June retail sales rose just 0.2% overall, but 0.7% outside of gas stations. Consumers are still spending — just selectively, and on necessities.

 

July Challenge Winner

Gen Z Workforce Engagement

Develop a talent strategy to attract, train, and retain Gen Z retail workers, focusing on purpose-driven work, flexible scheduling, and gamified learning

 

Cait Cooney

"Turn retail work into Strava meets Duolingo: an app with flexible shift bidding, product-learning challenges, performance tracking, and community-driven recruiting through TikTok."

 
 

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The Jay H. Baker Retailing Center
3620 Locust Walk, 3000 SH-DH Hall

Steinberg-Dietrich Hall

Philadelphia, PA 19104-6302

Phone: 215.5.RETAIL

The Jay H. Baker Retailing Center, established in 2002, is an interdisciplinary industry research center, whose mission is to be the global leader in retail knowledge and education.

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