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JUNE 21, 2022
Talking Points
Open Letter: A Ukrainian Influencer and Entrepreneur on How Her Life Has Changed
Mila Baraeva runs a fashion boutique that curates local Ukrainian brands called ONE:ONE, along with two beauty bars in the western city of Lviv. That was before the war. Now, Baraeva volunteers for the Kryva Lypa fund, and raises money for protective equipment for the Armed Forces of Ukraine. So far, Baraeva has managed to collect more than $30,000 towards the effort, all while being personally involved in the supply chain and logistics. Here, she shares her story.
“I love my life [before the war]. However, only now do I understand how cool it was. When visiting Europe, I look at people on the streets and sitting in cafés, and I think, ‘You can't even imagine how happy you are.’ Since 2015, I have been an entrepreneur, and today, I have three offline businesses and two online projects. I am a mom to a son, and I adore my hometown of Lviv. Before February 24, I earned well, bought a cool car, and had many plans for my life—none of which included running away from my country and leaving everything I had worked hard for the past seven years.
I registered an account on Instagram in 2014, and I was one of the first influencers in Ukraine. I didn't have a goal to develop into an influencer. I just enjoyed taking pictures and showing my life, and people liked to watch it, like TV.
I attribute my success to my intuition: I dared to implement my ideas with a well-developed emotional intelligence. Plus, I’m highly organized and mentally flexible. I am in my place where I have found my authenticity and use it to discover myself. Making a profit out of it is a side result, not a motivation.
February 24 [the day Russia invaded Ukraine] is a day when, in addition to fear and panic, I also went through a total reassessment of my values; I understood what is truly important in life and who am I without all the material things. This bottom line allows you to rethink everything like never before.
On February 24, the war began; on February 27, the fund Kryva Lypa provided me with a list of more than 3,000 units of tactical equipment that were needed for the military. So, I began to search for it around the world. I crossed every item off this list of needs and did not stop there.”
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