LOCAL SEARCH

The Power of Google Business Profile

Have you ever come across your business profile when searching on Google? The listing with your practice name, hours of operation, reviews, phone number and map location?

This is called your Google Business Profile (formerly Google My Business) and it's where most of your practice enquiries will come from. The good news is that you can and should be in control of this profile, and proactively updating information.

A fully updated Google Business Profile (GBP) listing will give you more real estate on Google Search, boost your search rankings, and increase your chances of showing in the top page of map results for eyecare in your local area.

Perfect for Optometry

The latest data for Optometry practices shows almost 70% of inbound activities - including phone calls, website clicks and direction requests - occur through a Google Business Profile (GBP). Here are a few more perks:

A GBP listing is free!
It will exist with or without your input but it will drive more enquiries if you are inputting information
GBP helps your practice show up when customers search for eyecare on Google Search and Maps.

Integrating GBP with your website

Your free Google Business Profile (GBP) and your website work to drive more digital enquiries to your practice. A quality GBP listing on its own is good and a quality website on its own is good. But ideally, you need both optimised which will create greater visibility of your business on both Google Search and Google Maps.

What should I do with my GBP listing?

It is also crucial to keep your profile updated with recent photos, operating hours, services etc and make it easy for customers to choose you. In your calendar make a note to update your Google Business Profile every month.

Are you ready to attract and retain customers with a Google Business Profile? We've created a simple guide to set up and manage your profile, including tips for what to update along the way. Click below to begin!

GUIDE TO GBP

NEW PRODUCT ON PROMARKET

Autumn Newsletter Ready to Send

Our Autumn Newsletter has fun and practical tips for your customers while offering an easy link to book an appointment. Topics this month include polarised lenses, glare and dry eye. There's also the option to include your own custom offer.

MailChimp Templates
Looking to send the Autumn Eye Health newsletter via your Mailchimp account? Simply email marketing@provision.com.au and request the template.

Email Assets
The Autumn Eye Health newsletter imagery and articles are available on Dropbox via the link below if you wish to build your own email. You will also find previous newsletter content to help personalise your email. Access Mailchimp Assets Dropbox HERE

ProMarket
To view newsletters on ProMarket, go to the NEWSLETTERS section in the Product menu or click below.

ORDER ON PROMARKET

PROVISION SUPPLIER WEBINAR

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Click below to register for the event on Wednesday 9 March at 6:30pm AEDT. If you have any questions, please contact your local Bausch + Lomb representative.

REGISTER FOR WEBINAR

Maui Jim Stimulus Program

To continue supporting independent practices after a couple of challenging years, Maui Jim is offering an ophthalmic stimulus program with attractive settlement discounts. Please contact your Maui Jim Account Executive to take advantage of the offer.

VIEW HERE

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