Invitation to book launch and seminar on the regulation of data-driven marketing

CBS Law Professor Jan Trzaskowski has just published the book ‘YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing’ that explores the application of EU consumer law—including data protection law and other fundamental rights—to data-driven business models that infringe on human agency, social cohesion and democratic debate.

Speakers:

Professor, Dr. Hans-Wolfgang Micklitz, European University Institute, Florence
Professor Emeritus, Ph.D. Eric K. Clemons, The Wharton School, University of Pennsylvania
Professor, Ph.D. Andrej Savin, CBS LAW, Copenhagen Business School
Professor, Ph.D. Jan Trzaskowski, CBS LAW, Copenhagen Business School

The aim of this event is to present and discuss the findings of the book, including the potential for cross-fertilisation between data protection law, marketing law and fundamental rights. The book suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.

In the book, the author argues that ‘paying with personal data’ is a misleading framing when, in fact, we pay with attention and agency—which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, which is a prerequisite for user empowerment.

Read conclusions here and more information here.

Program:

13:00–13:15 Welcome
Andrej Savin, Director of CBS LAW and Professor, Ph.D., Copenhagen Business School

13:15–14:00 Understanding and regulating data-driven marketing
Jan Trzaskowski, Professor, Ph.D., Copenhagen Business School,

14:00–14:30 Comments and discussions
Hans-Wolfgang Micklitz, European University Institute, Florence

14:30–14:45 Break

14:45–15:15 Comments and discussions
Eric K. Clemons, Professor Emeritus, Ph.D., The Wharton School, University of Pennsylvania

15:15–15:45 Open discussion

15:45–16:30 Reception

Date: 18 March 2022
Time: 1 pm – 4:30 pm
Place: Porcelænshaven 22, 2000 Frederiksberg

Requests for diplomas of participation must be sent to seminar.jur@cbs.dk including your full name.

This conference is hosted by the Business in Democracy Initiative (BiDEM) and CBS LAW (MPP), in collaboration with the CBS Digital Transformation Platform and the Danish Association for Marketing Law.