Meet Robb Berg From Design Workshop

The master planning firm behind the creation of Cherry Creek West is Design Workshop and we are thrilled to be working with their amazing team to bring this community to life. We met with their President, Robb Berg, to learn about this incredibly dynamic company and why he loves what he does.

What does Design Workshop do and what role does your firm play with Cherry Creek West?

Design Workshop is an international urban design, landscape architecture and planning firm. We are committed to design projects that outlast us and contribute to a healthier world.

We collaborated with the Cherry Creek West team from the beginning to help create the vision for this transformation by defining project values that have served as a guidepost for the entire master planning process. In a very inclusive and interactive way, we have led the master planning process over the past two years.

Why is landscape architecture and urban planning important when developing a community such as Cherry Creek West?

The public realm creates the aesthetics, vibe and fabric of a place. We like to say the most important part of a project is the “first 30 feet”, or the zone that most people encounter daily. While good architecture is very important, intense thought and creativity must go into designing the public realm for it to be successful. Our vision as a firm is to design landscapes of extraordinary quality that creates a legacy for future generations.

How do you get out of a creative rut and where do you find inspiration?

I have learned to appreciate the design and detail in my everyday environment. My design thinking is recharged as I experience new places. My mind immediately begins to pull apart the layers of a place to try to understand why I feel the way I do in that space. It’s that exploration of truly seeing a place as the sum of hundreds of small elements that contribute to the quality of the experience that gets me energized and recharged.

To read the full interview click here.

All the best,

Your Cherry Creek West Team