Plus how to access your EOYHF marketing assets + tips for executing a winning campaign.
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Excited about what’s ahead of us
Welcome to the new-look Weekly CatchUp!
This week, we're proud to announce the new brand identity for ProVision. Our new logo represents strength and optimism for what’s ahead – a successful independent future. We're here to arm the rebels, the eye-care entrepreneurs (that’s you!), who are passionate about clinical care and brave enough to do it their way.
We’ll do this through five areas of core focus: Business Operations & Coaching, Innovation, Demand Generation, Networking and Buying Power.
You may have already noticed that our new brand has been updated across ProVision’s optometrist website, ProVision systems, social media, and trade advertising. There are more updates to come, including a revamped consumer-facing website in the new year.
While our look and voice have changed, you can continue to rely on ProVision’s services to operate as normal!
CAMPAIGN RESOURCE HUB
Engage New and Existing Patients
We developed a simple, step-by-step guide to help you execute a successful social media campaign. You can find it, along with all the digital assets you need, in your campaign resource pack! Continue below for additional campaign updates.
New Patient Marketing Kit
Google, newspaper, radio and social media assets and instructions to bring new patients to your doorstep.
Social Media Content Strategy
Videos, images, and text are ready to post to your social media accounts. Includes a content planner.
In-Practice Display Materials
If you’ve placed an order, these will be landing at your practice before October 1.
Seasonal E-Newsletter
The Spring newsletter emailer will be ready by Monday 11th of October on ProMarket.
Mailchimp Templates
If you wish to send a custom email (Spring newsletter or EOYHF), please contact marketing@provision.com.au to receive a custom Mailchimp template.
To find more information, head to the Campaign Resource Hub
EOYHF CAMPAIGN
TOP TIPS FOR A SUCCESSFUL CAMPAIGN
Over the last 4 weeks, we have looked at what it takes to set up a successful EOYHF campaign.
The Campaign Planning and Management document has a wealth of tips and tricks to get your team on board while setting a marketing strategy for a successful EOYHF campaign. Plus, to help you to fully engage your team, we developed this Campaign Check List with step-by-step instructions to set you up for success.
This week, we asked the ProVision Business Coaches for their top 10 tips for running successful campaign. You can see their responses by clicking on the video above!
B+L Update
Quarterly update & introducing a new team member!
VIEW HERE
CooperVision Launch
New Presbyopia patient communications to support the launch of Proview Elite Mulitfocal (MyDay Multifocal).
VIEW HERE
Lab Supplier Partner
EOYHF offers for Essilor & OSA, HOYA and Rodenstock.
VIEW HERE
