THE POWER OF SOCIAL MEDIA

Getting Social is Easier Than You Think

Large companies have a multitude of options to market their brand, from mass media (like TV) to sports and event sponsorship. But the great news for smaller businesses is that you don’t need these channels to acquire new customers - you just need to be strategic!

More than 90% of Australians are on one or more social media platform. And so it makes sense that this is a key area to engage potential patients and build relationships.

This week we’ll be demystifying the social media landscape, showing you how easy it is to get set up and start creating content that connects with your audience. ProVision teamed up with L&A Social Media to create 7 new e-learning modules that reflect the latest best-practices for social media engagement.

The first 3 modules are available right now, with the remainder to be released in the coming weeks. Let’s get started!

MODULE #1

The State of Social Media

This is the ideal place to start your social media journey. Watch now to learn about social media goal-setting, key channels and how customers engage with brands.

START MODULE

MODULE #2

Social Media Channels

Learn which channels are likely to support your marketing goals. We’ll also teach you best practice for setting up and using social media channels.

START MODULE

MODULE #3

Content Creation and Strategy

Start creating! In this module we’ll teach you the basics of creating great content and how to execute according to a solid content strategy.

START MODULE

ARTICLE

Make Facebook Work for Your Practice

In this guide, we explain the ‘golden rules’ of Facebook and introduce the concept of content pillars to help you create topical, helpful and relevant content for your audience.

There’s even a sample content calendar that you can download to start planning your social strategy. We also explain how to ‘boost’ your content with a small budget, and give tips for who to target. Read now to make social media start working for your practice!

READ NOW

CAMPAIGNS

Member Webinar: A New Look for Consumer Marketing!

Please join this members' webinar to preview ProVision's exciting new style for consumer marketing! Presented by Sarah O'Connor and the ProVision Marketing Team, this is also a great opportunity to learn about the upcoming mid-year campaign options.

When: March 21, 1pm ADET

Simply hit 'register' below to confirm your attendance!

REGISTER NOW

EDUCATION

Enrol now for Advanced Lenses

It’s not too late to enrol for the Advanced Lenses education program so don’t miss out. This course is beneficial for practice staff with moderate dispensing knowledge (1-2 years) who have completed the Advanced Optics program and are looking for the best dispensing outcomes by selecting the correct lens for patients. This includes the appropriate material, understanding the features and benefits of different PAL designs and all the variables such as the prescription, frame, specific purposes and more.

This face-to-face program is run over ½ a day and is free to Comprehensive practices and $200 (+gst) for Essential practices. Course dates are listed below:

Brisbane: 23rd March – registrations close Thurs 17th March
Sydney: 4th April
Perth: 11th April
Melbourne: 3rd May
Adelaide: 9th May

If you would like to participate in the program in your state, please log onto ProLearn and register ASAP.

ENROL NOW

MEMBER SURVEY

ProVision Member Pulse Survey 2022

ProVision prides itself on being Member focused and we want to ensure that we are working on the things that matter most to you.

To achieve that objective we need to continuously evaluate our performance and identify areas of improvement. It is equally important that we continue to identify new initiatives that are both viable and valuable to members.

Please complete the below survey by March 20, it will help shape our future strategy.

COMPLETE SURVEY HERE

REFERRAL PARTNERS

Your personal claims advocate

Our thoughts go out to those practices that have been impacted by the devasting floods over the last few weeks. If there is anything we can do to help at this difficult time then please reach out to your Business Coach, Kate Hall (Regional Operations Manager – khall@provision.com.au) or Leigh-Anne Stratford (Finance Manager – lstratford@provision.com.au).

With the devastation that has been caused in many areas over the last few weeks, this is a friendly reminder to make sure your insurance cover is adequate. If you would another view on your insurance policies then please feel free to reach out to McLardy McShane.