PLUS new launch webinars from J&J Vision + Openpay/Optomate Touch integration
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CATEGORY SEGMENTS
Building A Better Contact Lens Business
Any independent practice committed to full-scope optometry will tell you that contact lenses are a necessary and viable product category for potential patient solutions. Over the past ten years, the appeal of contact lenses has fluctuated due to factors such as online competition and margin pressures, but this week’s focus is designed to show you how contact lenses could present a viable growth opportunity for your practice.
Myths will be dispelled, concerns will be addressed, and various ways to increase your focus on the category will be explored. Category segments such as Ortho-K and Myopia Management will be referenced to help you develop areas of special interest that increase patient loyalty over time, so we encourage you this month to investigate different ways of better integrating contact lenses into your overall practice offer.
The following considerations should be revisited as part of establishing category viability and assessing growth opportunities:
- What is the real value of a lifetime contact lens patient?
- How to keep the online threat from competitors in perspective and still maintain a viable contact lens business
- What is the tangible benefit of nurturing dual wearer patients (ie spectacle and contact lens wearers)?
- How can you increase the frequency of contact lens discussion points in the patient journey to optimise new wearers and minimise patient dropout?
Growing Revenue Webinar
The Building a Better Contact Lens Business webinar was presented last night by ProVision’s three contact lens Supplier Partners. Each of the above areas is examined in greater detail to help practices optimise category growth.
If you missed the event, don't worry - we'll be sharing a link to the recording next week!
Contact Lens Survey
ProVision is exploring how to better support the growth of contact lenses in-practice, and your feedback can help us focus on areas that bring the most value.
Complete this contact lens practice survey to help us optimise ProVision Supplier Partner support through initiatives such as retail display options and online ordering and payment platforms.
PRACTICE TESTIMONIAL
Orthokeratology at Envision Optical
A promising area of special interest is myopia control, and Ortho-K solutions offer a fantastic opportunity for practice growth.
Learn why Andrew Bowden of Envision Optical believes that Ortho-K offers “the complete package”, and how he is adding $100k in revenue per annum - with a goal to at least triple this over the next 2-3 years.
PROVISION SUPPLIER WEBINARS
Register Now for J&J Launch Webinars
Johnson & Johnson Vision are committed to supporting you and your patients, and invite you to join the webinar market launch event for ACUVUE® OASYS MULTIFOCAL with PUPIL OPTIMISED DESIGN.
This event will focus on how correcting presbyopia with multifocal contact lenses provides opportunities to your patients and practice. You'll learn about the technology behind this latest innovation and the steps required for patient and clinical success.
Esteemed colleague Margaret Lam will join the webinar to provide practitioner thought leadership and insights into tackling presbyopia with multifocal contact lenses.
Register below for full details on this latest innovation, and see how it can expand your clinical expertise, grow your practice and provide more options for your patients.
This is a CPD accredited webinar.
PROFESSIONAL DEVELOPMENT
New Graduate Webinar 2022
J&J is currently offering webinar sessions that will be conducted by a member of our Johnson & Johnson Vision Professional Development team. During these events, we will be delivering the latest information regarding contact lenses and eye care products.
During this session, the following topics will be covered
- The key design features and benefits of the ACUVUE® Portfolio
- How ACUVUE® contact lens designs and materials can help maximise patient comfort and visual acuity
- Various designs of astigmatic soft contact lens that utilise different stabilisation techniques. We will discuss how knowledge of these designs may help you troubleshoot symptoms that relate to vision and comfort.
REFERRAL PARTNERS
Openpay & Optomate Touch Integration
Openpay is excited to announce its partnership with Monkey Software Pty Ltd. This is a huge step forward for all practices currently using Optomate Touch V2.1.0, allowing them the ease of processing any Openpay payment plan directly in their practice management system and alleviating the need to access Openpay’s portal.
Cassandra Treuer, your National Account Manager, will be reaching out to existing ProVision Optometrists in the coming weeks, confirming the date of release and explaining next steps for a successful configuration at practice-level. Cassandra will also provide detailed training on how to process the plans once setup is complete.
If you do not currently use Openpay, please contact Cassandra on 0422 872 150 to discuss the benefits of Openpay and how to get set up.
Was this week's content helpful? Let us know at feedback@provision.com.au
