Dear Deans and Esteemed Colleagues,

I share with you highlights of the latest Department of Marketing faculty scholarship that advances knowledge and contributes to business practice, consumer welfare and policy; and enriches classroom learning experiences that build bridges between the academic and business community.

Sincerely,

Joydeep Srivastava
Robert L. Johnson Professor of Marketing
Chair, Department of Marketing

SELECT FACULTY HIGHLIGHTS

Generative AI and employee potential

• Xueming Luo | When and How Artificial Intelligence Augments Employee Creativity. Academy of Management Journal.

How innovation helps new brands stay ‘on brand’

• Joydeep Srivastava | The ‘Achilles Heel’ of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice. Journal of Marketing Research and Temple Now.

SELECT CASE STUDIES

• Girlstakeover.Org: Non-Profit’s Critical Proof-of-Concept and Adoption Strategies: Dennis Paris, Sheri Lambert, Jennifer Sundstrom-Fitzgerald, Denise Donaghue.
• Allens Lane Art Center - Timeless Mission, Dated Model: When Diversity Isn’t Enough: Melissa Glenn, Neha Mittal, Susan Matyas.

TEMPLE NOW

View the previous issue of scholarship and research from the Department of Marketing.

Learn more about the Department of Marketing at the Fox School of Business.