The latest monthly news from GRIT
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The Nitty Gritty
What's New?
• Discover tips and best practices for how to use hashtags effectively in
2024.
• Check out the large-scale website optimization and refresh project our team completed for rabbittransit.
• Learn more about the marketing strategist/account manager position we’re hiring for!
Do Hashtags Still Matter on Social Media Platforms in 2024?
The answer to this seemingly simple question isn’t straightforward. While some digital marketers argue hashtags are no longer necessary others passionately defend their value and use. At GRIT, we believe there is still some value in using hashtags, but there are a multitude of factors to think about.
- Consider the Network/App – Each social media network will require a different hashtag strategy. The number of hashtags that are recommended for each network varies. And, for certain platforms you can skip hashtags as long as you’re incorporating keywords and creating can’t-miss content that appeals to your current and prospective
followers.
Focus on Quality Over Quantity – Appending 30 hashtags to a single Instagram post is not helpful these days. It’s important to be strategic when selecting hashtags and focus on quality over quantity.
For more guidance and best practices on how to use hashtags effectively to increase your brand’s reach on social media, read our latest blog!
A Strategic Website Evolution to Combine Multiple Service Lines & Optimize User Experience
Dig deeper into our partnership with rabbittransit and learn how we have supported the evolution of the company’s website over time! In 2018, we had the pleasure of working with rabbittransit on a website redesign that resulted in a custom, multi-site setup for the organization’s two brands. More recently, when those two brands merged under the rabbittransit flagship brand, we supported the client with a large-scale website refresh and optimization to create a cohesive experience that ensured clear delivery of the widely expanded service offerings, while maintaining needed separation for service line differences.
From reorganizing information to provide a clear view of the different service lines and unique resources to evolving a custom WordPress integration to support schedule management capabilities and focusing on industry-specific compliance requirements, our team helped bring the client’s vision for the refreshed website to life.
We’re Hiring an Experienced Marketing Strategist/Account Manager
We’re looking to grow the GRIT team with a self-motivated marketing strategist/account manager. The ideal candidate will have a minimum of 5 years of experience developing and executing marketing strategies, maintaining and growing strong client relationships and managing projects. Excellent interpersonal and leadership skills are a must for this position.
If this role sounds like the perfect fit for you or someone you know, we’d love to connect! Send us your resume, cover letter, references and samples of innovative and successful marketing projects or campaigns you’ve executed as well as your role in those projects to hello@creategrit.com.
Have you had a positive experience with GRIT Marketing Group? If so, leave us a Google Review!
At GRIT, our team has the experience and knowledge to take your marketing and communications projects to the next level. From integrated marketing campaigns and graphic design to digital marketing and public relations, we’ll set your business up for success. Email hello@creategrit.com today to start a conversation with our team.
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